“Not taking things personally is a superpower worth having.”
Hey Sunday Brewers!
Lots of goodies in store for you today, including:
- How to stop guessing and let Google give you foolproof content ideas…
- An easy process for creating happier and more satisfied long-term customers…
How to get your free sales cheat sheet for quickly building rapport with prospects…
The First Sip
“I was just playing in the pool and then I saw a boy at the bottom of the pool,” second-grader Massiah Browne recalls.
“And I went to go get him.”
The “him” was a 3-year-old toddler who was drowning at the bottom of his apartment complex pool.
When nobody else seemed to notice, Massiah’s quick response managed to save the boy.
After grabbing the toddler’s arm to pull him to the surface, his 9-year-old friend Savannah helped pull him to dry land.
Adults quickly caught wind of what was happening and performed CPR while 911 was called.
“He’s super empathetic so for him to do something like that, I mean, it’s really nothing out of the norm it’s just crazy that he’s 7-years-old and he’s doing something like that,” Massiah’s dad said.
The 3-year-old was taken to the hospital in critical condition but survived as a result of Massiah’s actions.
Doctors say he wouldn’t have made it if Massiah hadn’t acted right away.
Takeaway: Sometimes quick and definitive action is exactly what’s needed most – even when you aren’t sure what to do!
1 Caffeinated Neurohack
Ever bought something and then immediately regretted it?
Then, because you knew you couldn’t take it back, you started convincing yourself that it was actually a good purchase in the first place?
Psychologists call this post-purchase rationalization (a.k.a. Stockholm Syndrome).
No matter what you do, you’re going to have clients who experience regret and uncertainty after purchasing a policy, rolling over assets, etc.
It happens.
But if you want to keep those clients happy (and loyal), it’s important that you work with them to fight through these emotions.
A good post-purchase process helps.
Immediately after a client is onboarded or a new policy is purchased, send them confirmation and follow-up emails.
Then ask them to provide a short testimonial.
Do everything you can to remind them that they made a smart purchase.
You’ll gain happier and more satisfied long-term customers.
☕ TL;DR: Use this trick to help clients rationalize their purchases.
Marketing Psychology Quick Hit
Ever struggle with coming up with topics for blog posts, email campaigns, or newsletters?
Let me give you one of my favorite little tricks for quickly coming up with topics that your prospects are already searching for.
Here’s how it works:
Step 1: Google a relevant term, question, or phrase, like “how to rollover a 401k”
Step 2: Scroll to the “People also ask” feature in the search results.
Step 3: Create a blog post or email campaign and use each of these questions as individual topics.
Why? Google doesn’t just randomly populate these questions. The algorithm uses millions of search data points to determine which questions people are asking most frequently.
No more guessing.
This is a foolproof way to write content that you know will add value.
☕ TL;DR: Stop guessing! Let Google give you foolproof content ideas.
What’s New in SHIFT Nation?
Weekly Industry Catch-Up
🔹 Prospects say... Want a snapshot into the minds of your prospects? Despite lawmakers and talking heads saying the worst of inflation is behind us, 50% of investors believe inflation will remain above 7% over the next 19 months (more than 3X the figure most economies’ central banks target).
🔹 Housing slips. Home prices grew at a slower pace in July than the previous month, which marks the fifth consecutive month this has happened. Total home sales fell by nearly 6% in July, and Realtors chief economist says the housing market is officially in a recession.
🔹 Do you take credit? Credit card balances increased by $46 billion Q2. That’s a 13% year-over-year increase (the largest jump in 20+ years). Americans also opened up an additional 223 million new credit card accounts during Q2, the most since 2008 (i.e. the last major recession).
Be Well,
Jeremiah D. Desmarais
CEO, Advisorist
#1 in ROI-Driven Training for Advisors
