Advisorist and the National Association of Professional Agents (NAPA) Announce Strategic Partnership to Give Insurance Agents Control of Their Digital Marketing
Now, thanks to a strategic partnership between Advisorist and the National Association of Professional Agents (NAPA), independent insurance agents can master the digital strategies and marketing automation tools they need to grow their businesses today.
Boston and Lakewood Ranch, FL, May 20, 2019—On June 1, 2019, NAPA and Advisorist launch their strategic partnership to augment the NAPA portfolio of products and professional services with Advisorist’s unique marketing education and automation tools—essentials in today’s digital economy.
“The surveys, studies and conversations with agents all tell us the same thing,” says NAPA founder, Lou Marinaccio. “Insurance agents know they need to stay out in front of their audiences to be successful. Old-school marketing tactics just don’t cut it anymore. Agents need a digital strategy designed to reach their digitally savvy prospects. That’s why we’re delighted to partner with the agent marketing and training experts at Advisorist. They bring valuable, real-world insurance marketing and practical business-building strategies and tools to our NAPA membership.”
When it comes to reaching prospective clients, insurance agents say their challenges include a lack of marketing expertise, insufficient time to devote to campaigns and ineffective means to measure the effectiveness of their marketing efforts.
“These challenges are precisely why we’re so excited to be launching this strategic partnership with NAPA,” says Jeremiah Desmarais, founder and CEO of Advisorist. “NAPA offers an exceptional portfolio of benefits and services designed specifically for insurance agents. With the new Advisorist offering, agents can now learn the digital strategies and tactics—social media, social selling, email campaigns and marketing automation—they need to in order to grab audience attention.”
The fact is, independent insurance agents understand the challenges facing them. They need to reach, connect, engage and build rapport with a digitally savvy audience. This is especially critical as agents increasingly focus on the needs of millennials.
“This new NAPA benefit means insurance agents now have access to the tools and strategies to help them master the basics and feel confident expanding their marketing efforts while still having time to serve the needs of new and existing clients,” says Desmarais. “And best of all,” adds Marinaccio, “We know that our independent agents and their clients win on both fronts—access to quality products and services and cutting-edge business-building marketing strategies.”
The National Association of Professional Agents, founded in 1989, provides unique products tailored to the benefit requirements of independent insurance agents. Lou Marinaccio recognized the advantage of reaching agents via sponsoring insurance companies that, in turn, distribute resources to their networks. Today, NAPA offers a portfolio of insurance products and professional services, including Errors & Omissions, Life, Health and ancillary offerings, to more than 100,000 independent insurance agents nationwide. Learn more at www.napa-benefits.org.
Advisorist is a premiere online education and community platform for insurance and financial advisors. Classes are taught by best-of-breed industry leaders, top insurance and financial services professionals and celebrity thought leaders that have been featured on Forbes, Worth, CNN and the Inc 500 . They include Shark Tank’s Kevin Harrington, Zig Ziglar, NYT best-selling author Michael Levin and Baseball Hall of Famer Dave Winfield. The teachings featured in Advisorist have generated billions in premium sales and hundreds of millions in fees generated in 51 countries around the world. Learn more at https://advisorist.com.