“The path to success is to take massive, determined actions.”
– Tony Robbins
The First Sip
When we started the Sunday Brew at the beginning of the pandemic last spring, the goal was simple:
Let’s give people a weekly dose of positivity to kickstart their week and remind them that good things are still happening in the world.
And while ‘The Brew’ has since evolved into one of the industry’s top weekly emails for insurance and financial advisors, it’s not always the neurohacks or psychology tips that get people excited.
It’s the good news.
Yes…2020 was a tough year for many.
But as we begin focusing on 2021, I’d encourage you to put a final “bow” on 2020 by remembering the good things that happened.
Like Matthew McConaughey cheering on nursing home residents with virtual games of Bingo.
Or these two cute sisters who spent an entire day coloring each brick of their house with rainbow chalk to brighten up their neighborhood during lockdown.
The customers of a popular New Zealand restaurant who stepped in to help run the store when the owners had to run out for a family emergency.
Or who can forget the drum battle between rocker Dave Grohl and 10-year-old Nandi Bushell?
And those are just some of the dozens of stories we shared.
There are MILLIONS of other positive things happening in our communities and neighborhoods on a weekly basis.
Let that be what you remember 2020 by.
And let that sense of gratitude and positivity propel you into this new year with excitement, anticipation, and hope.
The entire Advisorist team will be right here to encourage you along.
1 Caffeinated Neurohack
New years typically bring fresh starts.
However, there’s really nothing magical about the number changing from 2020 to 2021.
Action-takers and optimists always thrive, no matter what the calendar says.
Hard workers and those who choose to live from a place of abundance…they find ways to succeed.
As my friend and NYT bestselling author Brian Moran told me in my interview with him last Wednesday, “If 2021 is going to be a great year, it’s only because you’ve made it a great year.”
It’s about mindset, action, and consistency.
You could even think about it as a formula:
(The Right Mindset + The Right Actions) x Consistency = Success
The fact that you subscribe to this email tells me a lot about your mindset.
And I hear from so many of you who tell me about how you’re putting the ideas and concepts we teach into action…like right away.
So I know you all have what it takes to make 2021 a great year for your practices, but I do want to provide a suggestion that can help you be more consistent.
It’s actually something Brian and I discussed at length: accountability.
While accountability won’t give you the right mindset or take the actions that need to be taken on your behalf, it will set you up to be consistent.
(Studies show that you’ll perform 7x-10x better with peer support than you will on your own.)
So I’d encourage you to find a group of 2 or 3 people – ideally business owners or entrepreneurs – and tell them your goals for the first quarter of 2021.
Don’t be afraid to lay out all out there.
Go on the hook for something.
Explain your goals in such explicit detail that they’ll be able to follow up with you and track your progress with you.
Then the next time you meet, have them ask you how you’re doing.
When you go on the hook for something and lay it all out there for someone else to call you out and/or encourage you, it changes everything.
Suddenly you’re in a position where you have to be consistent, or else you’ll have to sheepishly explain why you’re coming up short.
Marketing Psychology Quick Hit
People are la-zy.
And even people who wouldn’t consider themselves lazy – like you and me – still want to be highly efficient.
Our brains are programmed to always take the path of least resistance.
It’s this genetic coding that serves as the foundation for the Law of Least Effort.
The Law of Least Effort basically says people will always choose the easiest option to complete a task.
And if you want to improve your sales numbers, generate more commission, secure more AUM, schedule more virtual meetings, or close more deals in 2021, you’d be wise to leverage this law in your marketing.
Here are a few suggestions:
- Don’t require people to click a “contact” page on your website to find your phone number. Display it on the top right corner of every page.
- Research shows that 90 percent of people will read the P.S. portion of an email before reading the message itself. Use a postscript to cut through the noise and deliver a specific call-to-action.
- Research shows that 95 percent of buyers choose to work with businesses that proactively provide them with ample content to help navigate each step of the buying process. Anticipate questions ahead of time and give them the answers they need. Don’t wait for them to ask!
If you have any other good ideas for reducing friction, feel free to shoot me a reply.
Do This First Thing Monday AM
My charge to you this week is pretty simple:
Take action.
I’m all for planning. I’m all for gathering new ideas. I’m all for dreaming up new systems and frameworks.
But at some point, you just have to do it.
When you sit down at your desk tomorrow morning, I want you to do something concrete that pushes you closer to your number one goal for the quarter/year.
If your goal is to make a certain number of calls per day, stop thinking about who to call or what to say. Just pick up the phone and call.
If your goal is to hire a virtual assistant, stop making a long list of what you want out of a VA and hire someone on a test project.
If one of your goals is to host more webinars, schedule a date on the calendar right away.
Goals without action are noise.
Take action, my friend!
Will You Join Me?
If you enjoyed last week’s Virtual Advisor Power Hour with Brian Moran, then I really think you’re going to love his 12 Week Year Live Stream that’s happening on January 14th and January 15th.
You can get all of the details by clicking HERE.
It’s a two-day event that’s going to help you brainstorm and crystallize your plan for the next 12 weeks.
And if you register using the link I’ve provided, Brian and I have agreed to do two things:
- We’re going to donate a portion of the proceeds from your registration to families who have been badly affected by the pandemic and need food.
- You’ll get exclusive access to a future class I’ll be conducting about how my team and I have integrated the 12 Week System into our own business + takeaways you can use in your own practice.
Hope to see you there!
Up and away 🚀,
Jeremiah
