“Strive for progress, not perfection.”
The First Sip
Hey Sunday Brewers!
We’ve got a buffet of fresh ideas…including:
A hack for resetting your brain…
The key to higher conversion rates…
And market updates…
But first, a little feel good story to get your Sunday started right…
Daverius Peters was nearly turned away at his own graduation for showing up in…
…the wrong pair of SHOES!
As he walked into the auditorium, a school administrator stopped him and told him he wouldn’t be allowed in wearing sneakers with his gown.
He needed dress shoes.
Pacing in the hallway outside, Daverius ran into teacher John Butler and told him what was happening.
Knowing that this was the biggest moment of the boy’s life up to this point, John did what he felt was right.
“It was just a no-brainer to me to just take my shoes off and give them to him,” the heroic teacher recalls.
Despite being two sizes too big for the graduate, Daverius wore the oversized brown loafers with pride as he walked across the stage to receive his diploma.
A shoeless John Butler beamed with pride from his seat.
While people are (rightfully) heaping praise on the teacher, he insists he did what anyone else would do in that moment.
His inspirational nugget of wisdom for the week?
“Be kind to one another, be thoughtful, be empathetic, try to understand where other people are coming from,” he says.
“I just try my best to be the best human that I possibly can be for my kids. And I try to lead by example every day.”
1 Caffeinated Neurohack
Looking for a quick hack to stop feeling worried or anxious?
It all starts with something psychologists call your Default Mode Network (DMN).
And whether you realize it or not, you’ve got a DMN.
This network is an intricately woven system of connected brain parts that experiences increased activity when you’re focusing on something other than what’s right in front of you.
To put it more simply: Your DMN kicks into high gear when you daydream or “zone out.”
It also activates when you become worried or anxious about something that could happen tomorrow…next week…or in the future.
In order to STOP worrying, you have to deactivate your DMN and increase activity in your brain’s “on-task” network.
I recommend trying the “3 Things Strategy.”
All you do is describe three things you see around you in terms of shape, size, texture, or color.
For example:
- The spikey, green foliage of an evergreen tree outside my window.
- The cold, shiny refrigerator humming in my kitchen.
- The white, fluffy puppy sitting at my feet.
As simple as this strategy is, it forces you to bring your attention back to the present moment.
In doing so, you take your mind off worried thoughts and recalibrate your emotional status.
Give it a try…it works!
☕ TL;DR: Want to stop worrying? Describe three physical objects in your immediate surroundings.
Marketing Psychology Quick Hit
Landing page conversion rates on opt-in pages are naturally low on their own.
Depending on where the traffic is coming from, how warm visitors are, and what you’re offering in return for their information…
…you might only see 10% to 20% of visitors convert on a GOOD day.
But for every additional piece of information you require in an opt-in form, you potentially reduce your conversions by 50%.
At that rate, it doesn’t take much to squash your results and turn your ROI negative 📉
As a general rule of thumb, I suggest keeping your opt-in forms to just 1-2 fields.
- Name
- Email Address
If you want more information, make it optional.
And if you absolutely need to include three, four, or five-plus fields, you better have something REALLY good to offer.
Always ask yourself this one question: Is the form length proportionate to the value proposition?
☕ TL;DR: Keep opt-in forms to just 1-2 fields. Otherwise, you risk overwhelming prospects and killing your conversion rate.
Weekly Industry Catch-Up
As COVID numbers slide (and much of the country continues to reopen)…
…questionable short-term economic indicators leave many wondering what comes next…
Here’s what’s happening:
🔹 Crack widening? The treasury says the tax gap will balloon to $7 trillion over the next decade (while this year’s budget deficit is climbing rapidly).
In other news, consumer prices jumped 5% in May (fastest since summer of ‘08).
🔹 Meme stock rollercoaster. Meme stocks like Gamestop, AMC, and Clover stole headlines at the start of the week, before tapering off in the latter half. (Try explaining a meme stock to the 2019 version of yourself…)
🔹 Net worths soar. Despite a gloomy long-term picture, household net worth in the U.S. climbs to $136.9 trillion in Q1 2021. (That’s a 3.8% gain from Q4 2020.) Analysts point to 7% increase in S&P 500 + stimulus payments.
What’s New in #SHIFTNation?
Discover the psychological secret that can hinder your success if you don’t take advice with a grain of salt… #WishIKnewSooner
Lindsey dishes out a dead-simple way to gain credibility online (3-min tutorial video)
Find out why 262+ advisors are asking for the “Viral LinkedIn Formula” (and get your copy for FREE)
Be Well,
Jeremiah D. Desmarais
CEO, Advisorist
#1 in ROI-Driven Training for Advisors
