“Simplicity is the ultimate sophistication.”
– Leonardo da Vinci
Hey!
We’ve got some goodies inside for you, including:
💎 How one simple tweak to your workspace can give you MORE focus and GREATER productivity
💎 A new study to ensure your messaging is aligned with what your prospects want in Q1
And a story that might just put a tear in your eye…
The First Sip
Las Vegas pizzeria owner Frank Steele has sold more pizza pies and garlic knots in the past two or three days than he has in the restaurant’s history.
And it’s all thanks to a TikTok video from an underground food critic.
Frankenson’s Pizzeria went from having almost ZERO customers to literally being sold OUT of food overnight.
Frank is calling it a miracle.
“I had this guy come in and didn’t know who he was, and I started talking to him […] and that’s when he said he was a food critic,” Steele said.
Then a few hours later, the place was packed.
“Our phone never stopped ringing,” said Frank.
“I’ve sold more lemon pepper wings in the last two days than I have in the past four months. I made more garlic knots yesterday and the day before than I’ve ever made.”
It turns out that the customer was none other than Keith Lee, who posts food critiques and reviews to his popular TikTok account.
Part of Keith’s appeal is the fact that he pays for all of his own food and visits the places he wants to visit.
(In other words – there’s no paying him for good PR.)
Keith either likes the food or he doesn’t.
And, as you might guess, he REALLY liked the grub at Frankenson’s
The video, which has more than 27 million views, can be seen here.
“It’s just been overwhelming. It’s been a blessing. This restaurant has been a dream of mine for 30 years,” Steele said with tears in his eyes.
“All I can say is thank you. This has been life-changing.”
1 Caffeinated Neurohack
Are you ready for a shocking statistic?
The average adult hasn’t decluttered their home in the past 2.5 years.
And 67% of folks admit they have too much clutter, but refuse to get rid of it in case they might need it again one day.
Books…
Old clothes…
Random USB cords and cables…
19% of people admit to hanging onto items that they haven’t used in more than a decade.
And what if I told you that all of this clutter might be impacting your business?
Science shows that having physical clutter in your workspace impacts your ability to focus and perform at a high level.
For every single object in your environment, your brain has two choices:
- Ignore the object and filter it out
- Direct attention to the object
Most objects get ignored.
But here’s the problem: Even filtering out stimuli drains processing power and energy from the brain.
And the more cluttered your space, the less energy you have to focus on the objects that do matter (like your work).
By decluttering your workspace – starting with your physical desktop – you can dedicate more energy to growing your business and serving your clients.
☕ TL;DR: Declutter your workspace for greater productivity.
Marketing Psychology Quick Hit
After more than a decade of growth and bull markets, 2022 was the year that the economy took a little backslide.
And your clients and prospects are feeling it…
A new survey reveals 58% of people found this past year to be “economically difficult” – up from 15% in 2021.
But here are the data points I find MOST interesting from the report:
🔵 63% say “being smarter with money” is a New Year’s resolution
🔵 55% want to repair their financial situation in 2023
🔵 53% say 2023 will be the year they become “financially stable”
As far as concerns go, 79% are worried about inflation, while 66% see it as a major setback in reaching their goals.
If you’re still using the same marketing messaging that you were using in 2021 (or even the early part of 2022), don’t expect to see great results.
Your messaging (meaning words, sentiment, and questions) must evolve with the ebb and flow of the marketplace.
Now’s the time to focus on themes like PROTECTION and SAFETY.
Keep this in mind as you communicate with clients and prospects in Q1.
☕ TL;DR: Make sure your messaging is aligned with reality in Q1.
What’s New in SHIFT Nation?
Need to present with confidence and clarity…but have no script?
This video reveals how financial advisors can present without a script!
Weekly Industry Catch-Up
🔹 RMD Delays. Required minimum distributions (RMDs) have officially been pushed back. Account holders can now wait until age 73 to begin taking RMDs from their 401(k) or IRA. These changes are part of the SECURE 2.0 Act signed by President Biden last month.
🔹 Fed stays neutral. This past week, Fed Chair Jermoe Powell noted that stabilizing prices requires tough decision-making that can be unpopular politically. And while the speech didn’t provide any clues about where policy is headed, all signs indicate more rate increases are on the way.
🔹 Big ‘oops.’ In a story worth following, a founder who sold her company to JP Morgan for $175 million allegedly paid a college professor $18k to fabricate nearly 4 million accounts. A recently exposed email exchange may be sending this house of cards tumbling.
Be Well,
Jeremiah D. Desmarais
CEO, Advisorist
#1 in ROI-Driven Training for Advisors
