“Satisfaction lies in the effort, not in the attainment. Full effort is full victory.”
– Mahatma Gandhi
Hey Sunday Brewers!
I’ve got some golden nuggets in store for you this week!
That includes a free way to boost your daily productivity when you’re in the office (you’re most likely overlooking this right now)…
As well as a quick way to boost landing page conversion rates for any landing page you create this year.
Plus a whole lot more….ENJOY!
The First Sip
Every week, Devon Linden loads up the family minivan and takes her two young kids to swim practice.
By now, it’s become part of their weekly routine.
Except this week was anything but routine…
Both of her kids were throwing temper tantrums after practice and Devon was feeling overwhelmed and stressed.
“I was really honestly near tears just as a mom, trying to keep it together, and get my kids out of there,” Devon said.
And it was at that moment that a stranger handed her a note and told her: You got this!
“In a moment where she saw me struggling, she didn’t pass judgment on me, my kids, my parenting, anything that was happening. She just chose to bless me,” Devon recalls.
It wasn’t until Devon got back into the van that she read the note. It said…
Your life and purpose is huge!! Life is so precious. Every day is a gift, so make it count. Enjoy!
Wrapped inside of that blue sticky note was a folded up $100 bill.
Devon broke down in tears right there in the parking lot – saying it brought her the encouragement she needed to keep pushing.
I don’t know what kind of nudge you need right now, but maybe this is it.
Maybe you just need to hear that your life and purpose is bigger than you can imagine.
Every day is a gift…so make it count!
1 Caffeinated Neurohack
I spend a lot of time around advisors every single week.
Between the phone calls, meetings, live coaching, and webinars…
I have a pretty strong feel for the pulse of our industry.
And do you know the one constant is that every advisor seems to be looking for?
Productivity.
Yes, we want the prospects, appointments, fees, commission, and AUM. But underneath it all, there’s a push for productivity.
There are hundreds of productivity hacks and tricks you can use, but I want to share one of my favorites.
It’s extremely simple yet effective…
Keep your smartphone away from your desk.
Research shows the average person checks their phone 150 times per day.
And each time you check your phone, it takes an average of 23 minutes and 15 seconds to refocus and return to deep work (i.e. the productive kind of work).
By keeping your phone out of reach – like on the other side of the room – you can train yourself to stop reaching for your phone so often.
But what about if you use your smartphone as your office phone?
Well, I’ve got good news: Both Apple and Android phones have features that allow you to answer your phone on your computer using a headset.
There’s no need to keep your phone next to your keyboard at all times!
☕ TL;DR: To increase productivity, remove your phone from your desk.
Marketing Psychology Quick Hit
Landing page conversion rates on opt-in pages are naturally low on their own.
Depending on where the traffic is coming from, how warm visitors are, and what you’re offering in return for their information…
…you might only see 10% to 20% of visitors convert on a GOOD day.
But for every additional piece of information you require in an opt-in form, you potentially reduce your conversions by 50%.
At that rate, it doesn’t take much to squash your results and turn your ROI negative 📉
As a general rule of thumb, I suggest keeping your opt-in forms to just 1-2 fields.
- Name
- Email Address
If you want more information, make it optional.
And if you absolutely need to include three, four, or five-plus fields, you better have something REALLY good to offer.
Always ask yourself this one question: Is the form length proportionate to the value proposition?
☕ TL;DR: Keep opt-in forms to just 1-2 fields.
What’s New in SHIFT Nation?
Weekly Industry Catch-Up
🔹 Oh, Snap! U.S. stocks enjoyed their strongest rally in over a month this week before tailing off slightly on Friday. Snapchat parent company Snap Inc. was the biggest loser of the week, shedding more than 35% on Friday.
🔹 How High? How far does the Fed have to go to finally temper inflation? It’s a tricky question that analysts are having trouble providing an answer for. Here’s what’s happening behind the scenes.
🔹 Yes I Can! Youth generations face some pretty steep financial challenges over the next couple of decades, but don’t tell them that. A new survey shows 72% of Gen Zers believe they’ll become wealthy one day – making them the most optimistic generation in America. On average, 44% of all Americans believe they’ll be wealthy one day (down from 51% in 2019).
Enjoy your Sunday,
Jeremiah D. Desmarais
CEO, Advisorist
#1 in ROI-Driven Training for Advisors
