“Busy is a choice. Stress is a choice. Joy is a choice.”
Hey Sunday Brewers!
I hope you’ve got a little caffeine in you, because I’m about to give you some useful ideas and tactics for your brain to chew on, like…
- An unlikely (yet powerful) way to improve your memory and become a more focused advisor
- Why 73% of millennials prefer this simple mode of marketing communication
- The story of an advisor who is earning an extra $3k – $5k/mo in new business
But first, let’s dig in with the best thing I heard all week…
The First Sip
Cara and Harold Rahming were overjoyed to be expecting their first child.
But there was just one little issue with the timing…
Harold, a U.S. Army Captain, was deployed in June and wouldn’t be back in time for the baby’s due date, which was in September.
So he took matters into his own hands and got clearance from his superiors to plan a short surprise return trip to be with his wife during delivery.
But…again…one small issue.
Cara went into labor four days before her planned due date.
Harold had intended to surprise Cara at home, but received news just prior to his flight that she was at the hospital being induced.
The baby boy had a decelerating heart rate and Cara had to be transferred to another hospital for monitoring.
“[There was] a lot of emotion because it’s a moment you hoped you could share together, and it was becoming more and more real that I was going to go through this alone,” Cara recalled.
Shortly after his flight touched down, Harold received the update on his wife and baby.
He hopped in a car and drove straight to the hospital…
…arriving just before Cara was set to begin her C-section.
“I was over the moon,” Cara said. “We were together for the first time in three months.”
Shortly after their reunion, Harold and Cara welcomed their son – Harold Leroy Rahming II – into the world.
1 Caffeinated Neurohack
The correlation between exercise and positive health benefits is well-known.
It protects against chronic conditions, such as heart disease and diabetes, while also improving mental health in some cases.
But did you know that it might also help you remember where you left your car keys?
Studies over the years have suggested that a single workout can improve recall.
According to the NYT, “Engaging in regular exercise over the course of years or decades not only improves memory, but also helps fortify against future memory problems.”
And now a brand new study from Dartmouth suggests the intensity of the exercise can play a role in improving different types of recall over time.
This includes your ability to remember the names of clients (and their spouses and children), historical market trends, and nuanced policy details…
…all of which can help you become a better advisor.
Just another reason to exercise daily!
P.S. For best results, researchers suggest doing a HIIT workout. (Here’s one you can do at the home or office.)
☕ TL;DR: Boost your memory with daily exercise, like a HIIT workout.
Marketing Psychology Quick Hit
You’ve probably heard it before…
Email marketing generates an average of $44 to every $1 spent.
(That’s a 4,400% ROI.)
But is this an old, outdated statistic that no longer applies?
Aren’t email inboxes too crowded at this point?
Well, not so fast…
Here are the latest statistics for 2022:
- 70% of businesses have increased their investment in email
- Email enjoys the highest average click-through-rate (2.62%) of all digital media
- 73% of millennials prefer email as a mode of marketing communication
But if you’re an advisor, here’s the most exciting part…
…very few insurance and financial advisors are even making an effort.
If you actually take the time to lean into email marketing, you’ll enjoy an immediate competitive advantage as you prepare to attack 2023.
☕ TL;DR: Email is still the KING of marketing – start using it now.
What’s New in SHIFT Nation?
Want to learn how advisors are generating an extra $3k to $5k per month in new business?
Hop on a quick 15-minute, no-pressure chat!
Weekly Industry Catch-Up
🔹 Student loan scam. If you have clients who plan to request student loan forgiveness, keep an eye on them. Cybersecurity professionals warn that scam artists are already busy selling fake tutorials and fraudulent services that compromise the borrower’s identity.
🔹 Double payment. The median down payment on homes in major U.S. markets has doubled over the past 3 years. That amount is up to $66,000 this year (a steep rise from the $33,000 pre-pandemic cost). The increase is due to a combination of bidding wars and rising rates.
🔹 Young folks on the move. A new study shows New York (-15,788) and California (-7,960) had the largest net outflow of professionals under the age of 35 who earn $100k+ per year. Where are they moving to? Texas (+3,823), Florida (+3,411) and other Sun Belt states like N. Carolina, S. Carolina, Tennessee, Georgia, and Alabama.
Go get ‘em,
Jeremiah D. Desmarais
CEO, Advisorist
#1 in ROI-Driven Training for Advisors
