“Happiness is the new rich. Inner peace is the new success. Health is the new wealth. And kindness is the new cool.”
The First Sip
Hey Sunday Brewers!
Keep reading if you like neurohacks for mental clarity …
Marketing tricks of the trade…
Cutting edge (peer-recommended) advisor tools…
And feel-good stories…
In 2017, 7-year-old Tani and his family fled a hostile situation in Nigeria looking for a new start in America.
Little did they know what kind of surprises were in store.
The first surprise wasn’t a good one…
They were given dingy temporary housing in a homeless shelter perched above a seedy motel.
The second surprise?
Pretty incredible…
After enrolling in a nearby public school with an active chess club, Tani wanted to join.
But the $330 registration fee made it impossible for his family.
When chess club coaches found out about the boy’s situation, they waived the fee and welcomed him in.
After just 12 months of playing chess, Tani won the New York State chess championship 🏆
Then his chess coach set up a GoFundMe account and the community raised $250k in a span of 10 days to get the family back on their feet.
Now as a 5th grader, Tani is recognized as a national chess master.
His next goal?
“I want to be the youngest grandmaster,” he says. “I want to have it when I’m 11 or 12.”
That would make Tani the youngest grandmaster ever.
1 Caffeinated Neurohack
Stress…anxiety…depression…
Mental health concerns are on the rise.
Between social media, negative news, and our constant attachment to devices, it can be difficult to get our minds in a healthy state.
But if you want to get into a better headspace, all it takes is regular acts of kindness.
According to a study on highly anxious individuals, 6 random acts of kindness (RAKs) per week led to…
…a significant increase in positive moods, better relationship satisfaction, and a decrease in social avoidance.
Sounds like we all need to up our RAK game!
Here’s a few ideas
- When parking your car, take out a piece of paper and pen. Leave a note to a fellow car (driver 😃) to let them know that they did an amazing job at parking.
- Smile genuinely at 5 strangers throughout your day.
- Take some flowers or sweet treats to a nurse’s station at a nearby hospital.
- Give up your seat so someone else can sit on the train or bus.
- Hold the door open for someone.
- Make a goodie bag of treats, canned food, and warm gloves, socks or a hat and give it to a homeless person.
☕ TL;DR: Random acts of kindness are proven to boost your mood. Do something nice.
Marketing Psychology Quick Hit
Have you ever been in the market for a new car – say a red car – and then you mysteriously start seeing red sports cars at every intersection?
Well, you’ve experienced The Frequency Illusion.
It’s not that dozens of new red sports cars suddenly drove into town…
It’s just that your brain is tuned in to notice them as a result of selective attention and confirmation bias.
They’ve been there all along, but you never had a reason to see them.
Online, the use of pixels has made it possible for insurance and financial advisors to kickstart this effort online.
When you set up an advertising campaign the correct way, you can install a little piece of code that actually allows you to serve ads to prospects almost anywhere.
When they visit their favorite websites…there you are.
And as they see your smiling face all around the web, they naturally start to know, like, and trust you.
(BTW…we’re in the process of launching a brand new piece of software that makes this process as easy as clicking a couple of buttons.
It’s called Karbyn…and you can learn more here.)
☕ TL;DR: Use pixels in your advertising to jumpstart a powerful psych principle known as The Frequency Illusion.
Weekly Industry Catch-Up
The CDC announced that fully vaccinated people don’t need to wear masks indoors or practice social distancing…
Wall Street saw a three-day selloff and then recovered some of its losses near the end of the week…
New tax proposal from the White House causes a stir on both sides of the aisle…
Here’s what else happened this past week:
🔹 The 5 Dollar General?. Stucks tumbled sharply early in the week on the news of rising prices and looming inflation. (According to RBC, Dollar General might take the brunt end of this new shift.)
One JPMorgan ‘bigwig’ says the market is now “getting cheap,” while this fiery guy suggests portfolio repositioning.
🔹 Déjà vu. Apparently we learned nothing from ‘The Great Toilet Paper Shortage of 2020.’ After the Colonial Pipeline shutdown, millions of Americans turned to panic-buying fuel (and Feds warned against storing gasoline in plastic bags 🤦
🔹 Crypto Selloff. El Technoking of Tesla sent crypto prices tumbling after announcing the auto giant would stop car purchases with Bitcoin. Other cryptos – including Ethereum and Doge followed suit.
What’s New In #SHIFTnation?
Discover 75+ fresh & creative ways to explain what you do!
Take care,
Jeremiah
P.S. If you missed this week’s masterclass on generating 147 pre-qualified leads per month with FREE traffic, I’ve got good news…
We’re doing a rare REPLAY.
Just hit “reply” and we’ll be happy to send you the link.
