“It is not happy people who are thankful.
It’s thankful people who are happy.”
Hey Sunday Brewers!
Inside this edition of the Sunday Brew, you’ll discover:
👉 The FREE tool that blocks out background noise on meetings
👉 2 places where your next HNW client is hanging out
👉 EVERYTHING you need to know to generate leads on YouTube
And a whole lot more…
The First Sip
Doctors have found themselves baffled as a young father woke up from a coma to discover new artistic talents he never previously had.
After being struck by a rare type of bacterial meningitis and tuberculosis in his brain, Moe Hunter spent more than 30 days in a coma.
At one point doctors rushed to perform surgery as a last-ditch effort to drain fluid from his brain.
That surgery ended up saving his life.
After awakening from surgery, he experienced a rapid recovery.
“My doctor said that I was a walking miracle,” Hunter explains.
But his improving physical condition was NOT the only miracle.
The 38-year-old instantly developed an inexplicable knack for drawing, painting, and building models.
Prior to his coma and surgery, he had ZERO artistic skills.
“I really wasn’t creative before in the slightest. I was more interested in going outside, football, and computer games,” Hunter says.
Today, he spends his time painting, creating sculptures, and wowing his friends and family with his ability to create beautiful art.
“Nobody has really given a medical explanation for it. I just know comas can do crazy things to a human brain,” Hunter says with a smirk.
“They said there’s many stories and theories over the years about people having awakened from comas with skills… even speaking other languages.”
Hunter had never moved past the “stick figure” phase of drawing prior to his illness.
But the first thing he sketched afterwards was a character from the Legend of Zelda video game.
He hasn’t stopped since.
Hunter’s even parlayed his skills into a new career as a self-employed carpenter building intricate replica models of superheroes and film icons.
“I just feel incredibly lucky.”
1 Caffeinated Neurohack
Taking advantage of being a “virtual advisor” by traveling during the holidays?
The flexibility is great…
But the noise…not so much.
There’s comatose Uncle Larry snoozing on the sofa after three plates of turkey and dressing 😴
Then you’ve got children at home on holiday break racing through the house they like they own the place 📢
Dogs are barking…doorbells are ringing…TVs are blaring 💥
At times, it can feel like a scene straight out of Home Alone.
But life goes on and you can’t always put meetings with clients on hold.
My quick hack…
Use a tool like Krisp.ai for virtual meetings.
This simple plugin uses artificial intelligence to block out everything except for your voice.
Which means you can hold a Zoom meeting with a client at your kitchen table and they’ll never hear anything except for YOU.
This is one of my team’s favorite free tools.
And it might just become one of yours!
☕ TL;DR: Use this FREE tool to block out background noise on meetings.
Marketing Psychology Quick Hit
We’ve talked about it before…
You’ve heard every major media outlet talk about it…
Young Americans – Millennials and Gen Zers – are poised to inherit significant wealth over the next decade or two.
But there’s one big problem:
Most financial advisors are NOT on the same page with them.
While most advisors are focused on traditional advice and tried-and-true methods of communicating with prospects…
…younger prospects have their own preferences.
A new study shows:
- 34% of Gen Z consumers get financial advice from TikTok
- 33% of Gen Z consumers use YouTube for investment advice
And just 24% seek advice from financial advisors.
It’s not much better for Millennials:
- 13% of millennials get advice on TikTok
- 22% of millennials turn to YouTube
Just 26% rely on financial professionals.
A separate survey from SmartAsset shows that only 3% of financial advisors have ever used TikTok – and most have never posted content to YouTube.
I’m not telling you to start acting like you’re 22 so you can post “hip” TikTok videos.
I am telling you to wake up.
Times are changing and you have to meet people where they are.
Spend some time today brainstorming ways you can do that (even if it’s not TikTok).
☕ TL;DR: Your next HNW clients might be hanging out in these 2 places.
What’s New in SHIFT Nation?
Ever wondered how you generate leads on YouTube?
This video is Part 1 in our new series showing you EVERYTHING you need to know.
Click here to discover the TOOLS you need to get started!
Weekly Industry Catch-Up
🔹 Half-point hike? Fed Reserve Governor Christopher Waller says he’s open to a half-point rate hike at the December meeting. That would come as a decrease after four consecutive 0.75 percentage point increases.
🔹 Happy money. Can money buy happiness? According to a brand new study $10k is enough to increase the happiness of individuals earning less than $123k per year. Even after 6 months receiving the gift, study participants said they felt happier than they did before.
🔹 Homebuyers rejoice. This past week saw the largest single-day mortgage rate drop in 13 years, sending the volume of applications up 4%.
After shrinking from 7.22% to 6.62%, homebuyers flooded the market to try and lock in what’s now seen as a competitive rate. Experts say these lows won’t hold for long.
Enjoy your Sunday,
Jeremiah D. Desmarais
CEO, Advisorist
#1 in ROI-Driven Training for Advisors
