“The more grateful I am, the more beauty I see.”
-Mary Davis, Entrepreneur
The First Sip
His full name is McKinley Erves.
But his friends call him Mac.
And when I say “friends,” I don’t mean the kind of friends you run into every few months at the store and exchange platitudes with.
I’m talking about the kind of friends that SHOW UP when you need something.
You see…for 22 years, Mac has been colorblind.
And until just a few days ago, he didn’t truly know what he was missing out on.
Now he knows what all the fuss is all about.
In a video that’s gone viral on social media, Mac’s friends surprised him with a special pair of glasses that are designed to help colorblind people see shades of red and green that they’ve never been able to experience before.
His reaction was priceless.
“This is what ya’ll see!?” he enthusiastically asks while examining his surroundings.
The dull car suddenly popped with red.
The sky had more depth.
Even the bushes lining the front porch became alive with green.
“With the glasses, you see how things are supposed to be,” Mac said.
“I’ve always seen what I’ve seen, but then when these glasses corrected my vision, it’s something I won’t forget.”
I love that story.
And I think it’s a great reminder that perspective is everything.
The car in Mac’s driveway didn’t suddenly turn red.
The bushes didn’t instantly transform from grey to green.
The only thing that changed was the lens through which he saw those things.
As we progress into this new year, consider if there’s an area of your personal life or your practice where you need to look through a different lens.
Because sometimes a little change in perspective can do us all a little good!
1 Caffeinated Neurohack
Gratitude is officially in vogue.
After a challenging year, more people are learning to appreciate the small things in life.
And if you ask researchers and physchologists, that’s a good thing.
A growing body of research is proving that those of us
who’ve practiced gratitude for years have known all along: It’s a game-changer.
Studies reveal that giving thanks for the positives in your life can lead to:
- Better sleep
- Lower stress
- Improved interpersonal relationships
- Enhanced focus
- Greater generosity
- More peace and emotional stability
The question is, how do you practice gratitude on a regular basis?
One of my favorite options is something called “gratitude journaling.”
While there’s no right or wrong way to do it, I’d suggest buying a dedicated journal and writing in it for at least 5-10 minutes each morning.
Just put pen to paper and list off things you’re thankful for.
If bullets and short statements are your thing, that’s fine.
If you’d prefer to write in sentences and paragraphs, go for it!
The important part is that you take time to focus on the things you’re grateful for. And before you know it, your entire mindset will shift.
You’ll find yourself seeing things in a different perspective – excited for what’s coming next.
And when you look back in six months or a year from now, you’ll be able to clearly see a marked change in your health and outlook.
Marketing Psychology Quick Hit
As any good salesperson knows, you have to know who you’re talking to before you can sell to them.
With this in mind, you might find the Merrill-Reid method to be a useful framework for understanding your prospects.
It says that every prospect can be organized into one of four personality types: Analyticals, Drivers, Amiables, and Expressive.
Analytical personalities are cautious, methodical, and logical. You have to know your product inside and out to sell to them. Attention to detail is key!
Driver personalities are focused on efficiency. They don’t want you to beat around the bush or hype things up. Just get to the point! Make them understand how happy they’ll be with their decision and quickly close the deal.
Amiable personalities want to feel calm and anchored. They don’t respond well to pressure and will leave if you push on them too hard. Focus on making them feel comfortable – using testimonials and facts to build trust.
Expressive personalities are enthusiastic and outgoing – and they expect you to match their level of excitement. Personally connect with them and avoid being too “buttoned up.” Don’t be a salesperson – be a friend!
The key is being able to spot these personalities.
So I have a quick little exercise for you.
I want you to write down a list of 10 of your clients. Then, next to their name, jot down the personality type you think they are.
The more you practice archetyping people in this regard, the easier it becomes to approach sales in a natural and highly-effective manner.
Do This First Thing Monday AM
I REALLY hope you joined us for the Virtual Advisor Power Hour this past Wednesday, because it was EPIC.
We were lucky enough to talk about morning routines with Eve Duke, our Chief People Officer here at Advisorist.
And one of my number one takeaways was when she said: “It’s your morning. And it’s yours to control any way you want.”
So my encouragement for you this week is to start Monday morning off strong by creating a new routine.
It doesn’t necessarily matter what you do…just make sure it’s beneficial and intentional.
It could be going for a run, reading a book, journaling, practicing mindfulness, or walking your dog.
Your call…
Just remember to control the day, or the day will control you!
What’s New With Advisorist
[✏️ ] Learn Why Your Current System for Setting Goals is 92% Likely to Fail
Happy Sunday,
Jeremiah
