“Never be limited by other people’s limited imaginations.”
– Mae Jemison
Hey Sunday Brewers!
Here’s a taste of what’s inside…
👉 1 thing your body needs MORE of in February than most other months
👉 A counterintuitive trick for writing better content
👉 Exact words you can use to discuss inflation/recession with clients
The First Sip
A couple weeks ago, Donna Herter posted a pretty heartbreaking message on her Facebook profile.
She was requesting a friend to spend time with her son for a couple hours twice per month.
Donna was offering to pay $80 for their time.
Here’s the full message:
Within hours, her DMs were full.
Her calendar quickly filled up for several MONTHS.
In addition to new friends locally in St. Louis, she received offers from dozens of other states.
There were even offers from as far away as London and Australia.
“I still have people messaging, and I’m adding more dates and I just can’t stop smiling and it’s not even for me, it’s for him,” Donna says.
“He has not been this happy in years, this is the happiest I’ve seen him in years.”
Several organizations and nonprofits have even stepped in.
Last week, one organization bought Christian a new 65″ flat-screen TV, a wireless sound bar, St. Louis Blues tickets, and boxes of snacks for late-night gaming sessions.
“Christian kept saying, ‘OMG’!” Donna recalls. “And I think that’s how we all feel right now.”
1 Caffeinated Neurohack
Do you feel like you need more sleep during the winter?
You’re not alone. A new study shows that people experience longer REM sleep in the winter compared to other seasons. REM sleep is the most important stage of sleep, and it’s directly linked to the body’s internal circadian clock. This clock is impacted by the changing light of day and night.
Participants in the study experienced 30 extra minutes of REM sleep during the winter months than in the summer. This seems to be by design, as the body actually needs that extra sleep this time of year.
“Seasonality is ubiquitous in any living being on this planet,” says Dr. Dieter Kunz, one of the study’s authors. “Over the winter, human physiology is down-regulated, with a sensation of ‘running-on-empty’ in February or March.”
Dr. Kunz says the best way to get more sleep is to go to bed earlier. And while it might sound overly simplistic, the best way to go to bed earlier is to create a sleep schedule.
We schedule everything else in our day, so why not our bedtime? Try giving yourself a bedtime this week and commit to it for one week. You might be surprised at how positively reorienting it is. Your mind and body will feel more refreshed come morning, and you’ll be better prepared for a productive day of online investing at UFABET.
Here are some additional tips for getting more sleep during the winter:
- Get enough sunlight during the day. This will help to regulate your circadian clock and make it easier to fall asleep at night.
- Avoid caffeine and alcohol in the hours leading up to bedtime. These substances can interfere with sleep.
- Create a relaxing bedtime routine. This could include taking a warm bath, reading a book, or listening to calming music.
- Make sure your bedroom is dark, quiet, and cool. These conditions are ideal for sleep.
By following these tips, you can get the extra sleep you need this winter and wake up feeling refreshed and ready to take on the day.
☕ TL;DR: Research shows your body needs more sleep in winter.
Marketing Psychology Quick Hit
There’s email.
And you have blogs.
What about podcasts?
YouTube videos?
Then there’s social media…
…which includes dozens of platforms, like Facebook, LinkedIn, Twitter, Instagram, Snapchat, TikTok…
With so many different marketing channels, how do you possibly know which one is best?
According to the latest research out of Wharton, it depends on the content.
Wharton researchers analyzed thousands of written reviews from Amazon.com and thousands of spoken reviews from YouTube.
They matched products up and studied what/if any differences there were in the way people communicated.
Here’s what they found:
- Written reviews are much less emotional and more objective. They use less emotional words and more cognitive language
- Oral reviews are more emotional and tend to use more conversational language
“While we think a lot about what we want to say, we don’t often think a lot about the medium or modality we communicate through,” Wharton professor Jonah Berger writes.
From a marketing standpoint, the medium you use should influence how you communicate (and vice versa).
But here’s where it gets interesting…
People tend to connect BETTER with content that is emotional and conversational.
As a marketer, this creates a challenge.
Written text is still a very important component of online marketing and lead generation.
So how do you write emails, blog posts, newsletters, and social media posts that don’t come across as dry…boring…and academic sounding?
Here’s one trick that allows you to enjoy the best of both worlds:
Leverage speech-to-text technology.
The next time you want to write up an email, pull out your phone and speak the message into a note.
Then go back and clean up any filler words or mistakes.
You’ll be left with a very conversational message that gives you some of the same benefits of face-to-face communication…except in a written form.
☕ TL;DR: Consider how the medium impacts how you communicate.
What’s New in SHIFT Nation?
Talking about a recession can be a challenging topic for financial advisors when communicating with prospects.
In this video, we explore effective strategies & exact words you can use to discuss the topic of a recession with prospects.
Weekly Industry Catch-Up
🔹 Wealth gap. New data shows Black households saw their wealth grow more than non-Black households during the pandemic. In total, the average net worth of Black households has risen 32% since the end of 2019 (compared to just 21% for all other households).
However, even with the improvement, the racial wealth gap remains wide. Black Americans’ net worth is 70% below that of non-Black households.
🔹 Retirement fears. Fidelity analysis shows retirees lost 23% of their 401k savings in 2022. According to survey responses, rising inflation and suppressed markets leave nearly 48% of retired Americans now believing they’ll outlive their savings.
🔹 Negative equity peak. A record 16% of American consumers are paying at least $1,000 per month for their vehicles. And here’s the kicker: The percentage of subprime auto borrowers at least 60 days late is now at 5.67%. For perspective, that figure was 5.04% at the peak of the Great Recession.
Go get ‘em,
Jeremiah D. Desmarais
CEO, Advisorist
#1 in ROI-Driven Training for Advisors
