☕ Advisor Brew: 1 ‘unnatural’ word that boosts success


“Everything is hard before it’s easy.”

–Johann Wolfgang von Goethe


Hey Sunday Brewers! Dig in for…

  • The 1 ‘unnatural’ word you must embrace for long-term success
  • An underappreciated niche with 6- and 7-figure potential
  • Dead-simple tips for your next BIG client in 2023

And so much more…


The First Sip


Brand new author Chelsea Banning was disappointed (to say the least).

After spending a year writing and publishing her first book, she had been anticipating her first bookstore signing.

But the unofficial “I made it” moment turned out to be anything but a celebration.

As she tweeted out later, she was “a little embarrassed” that nobody attended except for two of her close friends.

But, in a twist of fate, that moment of vulnerability turned out to be a blessing in disguise.

Her tweet attracted the attention of a long list of A-list authors, including Margaret Atwood.


Best-selling crime author Linwood Barclay had a similar story:


Neil Gaiman chimed in to let Chelsea know she’s actually ahead of schedule!


Dozens of other authors, including Stephen King and Jodi Picoult offered up similar stories.

I’ve never personally done a book signing – and it’s possible that you haven’t either – but somehow Chelsea’s story feels…familiar? 

If you’ve ever launched a YouTube channel, started a podcast, held a grand opening for your financial practice, or hosted a webinar…

…and it didn’t go as well as you thought it would…

That does NOT mean it’s a failure.

Exponential growth begins incrementally.

Whatever you’re working on…

Give it time. Stay committed. And keep iterating.


1 Caffeinated Neurohack


Whether we like it or not, most of us are programmed from birth to say “yes.” 

Yes is our default response.

We’re taught to be obedient and compliant from the time we’re young (and often for our greater good).

But over time, as there becomes less authority in your life and greater opportunity for influence and flexibility, the word “yes” should no longer be the default reply.

Each time you say yes, you’re actually saying no to everything else you could be doing with the time and resources you have.

That means, if you want to architect your lifestyle and be more successful in your career as an advisor, you have to do what author James Clear suggests and switch your default to no.

Not only that, but you have to “upgrade your ‘no’s’ over time.”

“Upgrading your no doesn’t mean you’ll never say yes. It just means you default to saying no and only say yes when it really makes sense,” Clear writes. “Saying no is so powerful because it preserves the opportunity to say yes.”

There are dozens of tactics and tools you can use to get better at saying no, but here’s one I like:

Ask yourself: If I had to do this today, would I commit to it?

☕  TL;DR: Learning to say not take work – but also brings reward.


Marketing Psychology Quick Hit


Between high inflation, volatility on Wall Street, and rising unemployment rates, it’s hard to find anyone who hasn’t seen their retirement impacted over the last 2.5 years.

However, new research suggests it may be worse for women. 

A new Goldman Sachs report shows women are more likely than men to say competing responsibilities have a negative impact on their retirement savings.

  • 50% of women say their retirement savings are behind schedule (compared to 35% of men)
  • 14% of women are very confident in being able to reach their retirement savings goals (compared to 27% of men)
  • 33% of women are concerned they won’t reach their retirement goals (compared to 19% of men)

“Women more often than men are forced to work part-time, spend time out of the workforce to care for young children and elderly family members, and juggle other financial priorities during their careers,” the Goldman Sachs report explains. 

“This can make their journey to retirement more difficult and incredibly personal.”

As an advisor, it’s important to be sensitive to some of these demographic trends. 

Reports like these also highlight the need for advisors who specifically cater to women. 

If you’re still looking for a niche, consider this a major opportunity to add value.

☕  TL;DR: Here’s why women feel less prepared for retirement than men.


What’s New in SHIFT Nation?


Discover some dead-simple tips and techniques you can use to ensure you’re ready for your next BIG client in 2023! 

(Including one important question you must ask.)

👉 [ Watch now! ]

Weekly Industry Catch-Up


🔹 How high? The Fed just hiked the interest rate another 50 basis points, bringing it to its highest level in 15 years. The move further escalates growing fears of a recession, sending Wall Street further down at the end of the week.

🔹 Tesla tumult. Tesla stock continued its downward skid this week to its lowest point in more than two years. In a pair of diametric moves, Tesla CEO Elon Musk sold off $3.6 billion worth of shares, while Cathie Wood of ARK Invest acquired roughly $11.7 million worth.

🔹 Financial struggles. As inflation continues to eat away at stagnant wages, the number of Americans living paycheck to paycheck grows to 63%. Of those earning more than six figures, roughly 47% are stuck in the paycheck to paycheck cycle.

Be Well,

Jeremiah D. Desmarais

CEO, Advisorist


#1 in ROI-Driven Training for Advisors

Jeremiah Desmarais

Jeremiah Desmarais

Jeremiah is the founder and CEO of Advisorist® and is a 23-time award winning financial marketer, a TED speaker and philanthropist. He’s been featured on Forbes, CNN, and Worth. His work has generated over $2 million insurance leads and helped advisors in over 51 countries generate over $300 million in sales commissions. He is the author of the best selling book, SHIFT.

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