how the Mere Exposure Effect impacts your LinkedIn prospecting strategy…
PLUS the latest market updates and a couple of interesting posts from the exclusive Advisorist FB Group.
But before we get into the meat and potatoes, there’s a dog and a unicorn I need you to meet…
(Skip this if you hate dogs)
“It was so strange…
“One of the strangest calls I’ve ever dealt with,” recalls Joe Newburn, the animal services supervisor who was called to a Dollar General in North Carolina to deal with a stray dog and a…
When Joe showed up at the store, employees informed him that the dog had snuck into the store several times.
And each time he found his way in, he’d make a beeline for the toy aisle, where he snagged the same plush purple unicorn.
It happened over and over again, until they finally had to lock the door and call animal services.
But rather than scold the dog and lock him up, everyone rallied around the dog’s devotion to the unicorn.
Someone at the animal services offices bought the $10 unicorn for the pup.
They even gave the dog a name: Sisu (after a character from a Disney flick).
Sisu played with the unicorn and cuddled up with it each night.
And shortly after the story aired on a local news station, the friendly pup found his ‘forever home.’
He was adopted by a local family and…yes…he got to keep the purple unicorn. 😁
1 Caffeinated Neurohack
Jeremiah is the founder and CEO of Advisorist® and is a 23-time award winning financial marketer, a TED speaker and philanthropist. He’s been featured on Forbes, CNN, and Worth. His work has generated over $2 million insurance leads and helped advisors in over 51 countries generate over $300 million in sales commissions. He is the author of the best selling book, SHIFT.