☕ Advisor Sunday Brew: Are you making this 23-minute mistake? ⏰

 

“The way to get started is to quit talking and begin doing.”

-Walt Disney

 

The First Sip

 

Warning… goosebumps and feels ahead…

 

Hey Sunday Brewers! 

We’ve got babies…

Productivity apps…

And a simple, little way to find out if you’ve got the need… for …speed!

But that’s just the start.

There’s a whole lot more goodness packed into this brew… so enjoy! 

When Melanie Pressley was just 18, she gave birth to a son.

Being unable to financially care for him, she made the difficult yet brave decision to give her son up for adoption.

And because the adoption was classified as a “closed” adoption… 

…Melanie was left with nothing more than the single photograph she had holding her son the day he was born. 

While she’s never doubted or regretted her decision, Melanie has spent a lot of time thinking about her son over the last 33 years.

And it turns out she wasn’t the only one with lingering questions and curiosity

You see, Greg Vossler learned that he was adopted during his childhood.

His adoptive parents were always very open and honest about his background. 

And though Greg had an incredible upbringing with loving parents, he always wondered about his origins.

So when a series of unlikely events led both Melanie and Greg to take 23AndMe DNA tests…

the shocking conclusion felt like fate

Within just a few days, the DNA test matched the two as potential relatives.

And after some back-and-forth messaging (and confirmation of Greg’s June 17 1988 birthday), they both knew that they were more than just relatives. 

“Life has a funny way of giving you what you need and not necessarily what you want,” Chris says. 

“Sometimes those wants and needs do match up, but sometimes you don’t realize what you actually need until the future.”

When birth mother and son were finally able to meet face-to-face for the first time, they immediately felt comfortable with one another.

As for Melanie, she’s eternally grateful for Chris’ adoptive parents.

“I’m telling you, if you could meet Greg, he was given a life beyond my belief,” she says. 

He was raised with manners. He was raised how you would dream. It’s just unbelievable!”

 

1 Caffeinated Neurohack

 

It takes 23 minutes to get back on track after a distraction interrupts your workflow.

So anything you can do to cut down on distractions is a huge win for your focus and productivity.

The question is…

In an office where the constant ringing and dinging of devices and notifications throws you off, how do you stay focused?

One of the best options I’ve seen is the Freedom app (works with Mac and Windows).

The app, which can sync with all of your devices, basically gives you total control over which websites you want to block and when you want to block them.

For example, you can block all social media sites during the workday and have them automatically toggle back on after you leave the office. 

You can even block entire apps on your smartphone. 

Or…if you really need to get focused…you can block the entire internet with the click of a button.

It’s a pretty cool app.

I even saw some study where users report saving an average of 2.5 hours of productive time each day.

I don’t know about you, but I’d like a couple of hours of extra productivity.

☕  TL;DR: Use the Freedom app to block distracting websites and apps, so that you can stay productive during the workday.

 

Marketing Psychology Quick Hit

 

 

As an advisor, it takes a lot to get someone to visit your website.

So when you do get them to visit, you don’t want to squander the opportunity.

Unfortunately, there’s one invisible aspect of your website that may be holding you back.

We’re talking about a metric web developers refer to as “page loading speed.”

Research shows that 53% of visitors will abandon a page if it takes more than three seconds to load.

So even if your website loads in just four or five seconds…

Poof! 💨

Half of your hard-earned visitors never stuck around long enough to see the page load. (And it’s unlikely they’ll ever return.)

And here’s the thing…

Three seconds is the absolute longest it should take.

If a page’s load time slows down from one second to three seconds, the chances that a visitor bounces increases by 32%.

I know page loading speed isn’t something you’ve probably ever thought about, but it’s worth considering.

Google has a very simple tool that you can use to measure how you’re doing.

Just click here and plug your domain in.

They’ll give you a quick analysis and provide some recommendations for how you can speed things up!

☕  TL;DR: Use Google’s speed tester tool to make sure your website is fast!

 

SHIFT Nation Conversations

 

Check out this LinkedIn hack that very few advisors know exists!

 

Do any of these hit close to home?!

 

FREE LEAD SWAG

 

We had a 15-pg retirement lead magnet professionally written and designed…click here to get a free copy

(It can be customized to include your name, website, contact info, etc.)

 

Weekly Industry Catch-Up

 

 

🔹 Expanded credits? A new study suggests a continuation of the expanded child tax credit beyond 2021 could slash child poverty in the U.S. from 14.2% to just 8.4%. Lawmakers are already looking to extend it through 2025.

🔹 Free college! Following the lead of rivals like Walmart and Target, Amazon is beefing up its college assistance program. They’ve offered to pay 100% of college tuition to all 750k U.S. hourly employees. Cue the ‘more time to take bathroom break’ jokes.

🔹YOLO. Researchers believe they’ve found two kinds of memory biases that make investors prone to making risky bets: distortion and selective forgetting. All the more reason for clients to step back and let the pros handle the big decisions. (Psst! That’s you.)

 

Happy Sunday

 

Jeremiah D. Desmarais

CEO, Advisorist

www.advisorist.com

#1 in ROI-Driven Training for Advisors

Jeremiah Desmarais

Jeremiah Desmarais

Jeremiah is the founder and CEO of Advisorist® and is a 23-time award winning financial marketer, a TED speaker and philanthropist. He’s been featured on Forbes, CNN, and Worth. His work has generated over $2 million insurance leads and helped advisors in over 51 countries generate over $300 million in sales commissions. He is the author of the best selling book, SHIFT.

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