☕ Sunday Brew: 3 traits of happier advisors


“The way to get started is to quit talking and start doing.”


Hey Sunday Brewers! 

Lots of goodness inside, including:

☑️ The personality traits that lead to greater long-term happiness

☑️ How the right convos strengthen loyalty with *these* clients

☑️ The financial action item that gives 48% of Americans a headache


The First Sip


Marcus Moore came home from his job at a local grocery store one evening and asked his parents a simple question:

Is what I make enough for me to live on my own?

His parents knew the minimum wage job wasn’t enough for their son with autism to move out and pay his own bills.

So the three of them put their heads together and came up with a business idea to help Marcus accelerate his income and savings.

And last October, he started his business “Moore Crunch.”

Marcus landed on the business idea for two very simple reasons:

1️⃣ He likes snacking

2️⃣ He likes pretzels.

“I have autism and didn’t like that I couldn’t take care of myself without the help of my parents,” he said.

Now, Marcus is well on his way to making more money from his “side hustle” than he does at his day job.

With several local stores now carrying his product, business is booming.

Prior to being featured in multiple media outlets over the past week, Marcus had sold 600 bags of Moore Crunch pretzels – which include flavors like: 

🥨Cinnamon Sugar

🥨Maryland Crab

🥨Garlic Ranch


🥨Smokehouse Ranch 

With his newfound success, Moore is thinking about the next steps, like finding a commercial kitchen and hiring other people with autism or disabilities to help him.

Marcus has also ventured into the world of ecommerce, now selling his pretzels online.


1 Caffeinated Neurohack


The key to a happy life is emotional stability, a new study reveals.

According to the data, those who are conscientious have greater work satisfaction, while those who are energetic, sociable, and agreeable are more satisfied socially.

In the study, people who saw increases in these traits across time also reported a rise in their life, social, and work satisfaction.

The study was conducted over a period of 11 years with 9,000 participants ranging from 16 to 95-years-old.

“We wanted to examine if some personality traits are more or less relevant to life, social, and work satisfaction in specific life phases,” Dr. Van Scheppingen said. 

“While we did not examine what caused these changes, the research shows that our personalities and our happiness are not set in stone.”

The data suggests that people who make a conscious effort to become more organized, outgoing, and friendly, are more likely to increase satisfaction in all areas of their lives as they mature.

☕  TL;DR: Want to be happier? Embrace these personality traits.


Marketing Psychology Quick Hit


Did you know that 48% of couples avoid having difficult conversations with their partner, fearing a negative reaction and preferring to keep things light?

Research of 2,000 married adults revealed themes of illness and death were too uncomfortable for many to broach.

  • 27% of couples would refuse to talk to their other half about how they’d like to be looked after should they get dementia.
  • And 19% don’t want to address the subject of will writing.
  • When a serious topic is brought up, 42% find their partner tries to change the subject.

Yet 33% believe their relationship would be strengthened if they opened up.

As an advisor, it’s not your job to save marriages or make couples happy.

However, you’re in a unique position where you have the ability to make an impact beyond zeros and commas.

While couples might not always initiate sensitive topics like wills, long-term care, life insurance, and finances…

…you can.

And here’s the best part: Though couples don’t want to initiate these conversations, most people report feeling closer with their spouse after having them.

As an advisor, this allows you to create positive associations with your clients…ultimately resulting in greater client satisfaction and loyalty.

☕  TL;DR: Having the right convos might strengthen your married clients’ relationships.


What’s New in SHIFT Nation?


The Standout Summit is happening THIS Thursday!

Clear your calendar for this FREE all-day online event with top industry speakers, 7-figure advisors, and successful lead-generating experts, including:

  • Tom Hegna on 10 Ways To Cut Through The Noise And Stand Out NOW
  • Garrett Gunderson on the 4 most important keys to growing a firm that you can eventually sell
  • Jeremiah Desmarais reveals the 15-minute sales framework that generated $100k in annuity and life commissions in 30 days
  • Sam Lichten gives away the step by step process he uses to book 8 meetings a day (no phone calls)
  • Larry Sprung shares how he used just 3 in-person social events to add $6M in AUM
  • Sky Richardson on the top email scripts, subject line formulas, and data from 734,962 emails sent in 2023
  • Lauren Cobello discusses the art of using ‘Local Newsjacking’ to get yourself on the media

PLUS…more than a dozen other speakers and presentations empowering you to STANDOUT in 2023 and beyond.

Click to grab one of the final free passes!


Weekly Industry Catch-Up


🔹 Tax time. Roughly 48% of Americans say just thinking about their taxes gives them a headache. 

A survey finds the most stressful parts of the tax process are gathering the necessary information (40%), waiting for employer documents (33%), and concerns about needing to pay money back (27%).

The good news is that 53% of people now use a tax professional to help file their taxes.

🔹 Best & Worst. In WalletHub’s “Best States to Retire” study, Virginia, Florida, Colorado, Wyoming, and Delaware lead the list. The worst states to retire? That would be Kentucky, New Jersey, Mississippi, Oklahoma, and New York. 

🔹 Nearly done. Alongside the central bank’s announcement of raising the target range for its benchmark interest rate by 0.25%, the Fed released updated economic projections that showed its current interest rate hiking cycle has nearly come to an end. 

With rates now in the range of 4.75% – 5%, Fed officials suggest only one more 0.25% hike coming this year.


Be Well,

Jeremiah D. Desmarais

CEO, Advisorist


#1 in ROI-Driven Training for Advisors

Jeremiah Desmarais

Jeremiah Desmarais

Jeremiah is the founder and CEO of Advisorist® and is a 23-time award winning financial marketer, a TED speaker and philanthropist. He’s been featured on Forbes, CNN, and Worth. His work has generated over $2 million insurance leads and helped advisors in over 51 countries generate over $300 million in sales commissions. He is the author of the best selling book, SHIFT.

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