“I haven’t failed. I’ve just found 10,000 ways that won’t work.”
– Thomas Edison
The First Sip
Hey Sunday Brewers!
Tucked in this week’s edition of the Sunday Brew, you’ll find:
- A practical tip for kicking self-doubt as an advisor
- How adding 1 simple element to your emails increases trust
- The teenager waitress turned biz owner with wisdom beyond her years
Let’s dive in…
Take a walk through the quaint, historic streets of Duffton, Scotland and you’ll find The Coffee Pot nestled right near the town square.
On any given morning, regulars are huddled together drinking coffee and telling tall tales.
And in the middle of it all, you’ll find 19-year-old Chloe Campbell.
But Chloe isn’t just any 19-year-old – she’s the new owner.
You see, Chloe started waiting tables at The Coffee Pot at just 15 years old when her parents encouraged her to start working and saving money.
And over the past four years, she fell in love with the cafe (and the regulars became quite fond of her too).
Last September, she was chatting with the store’s then-owner in between the rush of customers and told her it was her dream to own her own cafe one day.
“You could have this place,” she said (admitting that the stress of the recent pandemic was too much for her to continue.)
That was all it took.
Within a matter of weeks, Chloe took over – making her entrepreneurial parents proud.
“From a young age, they’ve always said you’ve got to work for what you want, so that’s what I’ve done,” Chloe says.
“Money doesn’t grow on trees, so you’ve got to save it and spend it wisely.”
A good reminder, indeed.
1 Caffeinated Neurohack
Self doubt…
Imposter syndrome…
You’re not the only financial advisor to feel the weight of not matching up.
But you need to immediately squash these lies before they have a chance to take root.
One way to do this is by keeping an ongoing journal of the daily accomplishments and “wins” in your life.
Then whenever you get a whiff of self doubt, you can flip through the pages and be reminded of the truth.
🗣 ‘‘Remember when I passed the CFP® Exam?’
🗣 ‘Oh, yeah… and I beat my sales goal by 27% last year.’
🗣 ‘‘And the last time I sent this cold email, I got 4 replies and one of them turned into a client.’
The lies of self-doubt don’t stand a chance in the light of reality. And a simple little journal of wins is one of the best weapons you can have.
I’ve never personally used it, but I’ve heard good things about the Journey Self-Care Journal (if you’re looking for an app-based option).
☕ TL;DR: Fight Imposter Syndrome with a journal of wins and accomplishments.
Marketing Psychology Quick Hit
For all of the advantages of being a virtual advisor, there’s one downside: Limited face-to-face contact.
Research shows prospects don’t automatically trust the person with the most expertise. They’re much more likely to trust the person they believe has their best interests at heart.
And how do people decide who has their best interests at heart?
You guessed it…by their face.
Our brains form impressions of strangers’ faces in just 1/10 of a second, which allows us to make quick judgments on who to trust.
If you want to build trust online – particularly with cold prospecting – I recommend showing your face more often.
One way to do this is by adding your smiling headshot to your email signature so that it shows up every time you send an email.
This handy little tool makes it super easy. Check it out and consider making your own!
☕ TL;DR: Add your headshot to your email signature to build more trust.
What’s New SHIFT Nation?
Learn how automation and batching can make posting on LinkedIn quick and effortless!
Weekly Industry Catch-Up
🔹 Workers needed. Payroll processing firm ADP says private companies added 455,000 jobs in March. However, a tight labor supply continues to be an obstacle for many companies. There are currently 5 million more jobs than available workers.
🔹 Cryp-tax. Crypto has enjoyed a winning streak over the past week, which makes it a good time to remind clients that crypto transactions may need to be reported on 2021 tax returns.
🔹 Got stimmy? A Treasury Department report found that 644k people still haven’t claimed their third stimulus check (worth $1,400). Those who are eligible but who haven’t yet received a check can claim the 2021 Recovery Rebate Credit on their tax return.
Be Well,
Jeremiah D. Desmarais
CEO, Advisorist
#1 in ROI-Driven Training for Advisors
