☕Sunday Brew: Millennials to advisors: Do this


“In the middle of every difficulty lies opportunity.”

– Albert Einstein

Hey Sunday Brewers! 

Here’s a look at what’s inside this edition of the Sunday Brew:

👉 New study reveals secret ingredient to better learning & recall

👉 Got any millennial clients? Don’t ignore *this*

👉 Some of the tips we WISH we knew a long time ago on how to create a great lead generating YouTube channel!


The First Sip


The average age of a homebuyer in the UK is 34.

This past week, 86-year-old Edward Simon Jones bought his first home.

In the process, he gained the title of “oldest first-time homebuyer in the UK” – something he’s quite proud of. 

“I’m so excited to finally have a place of my own, I loved it at Marleyfield but I want to spend the remaining years I have in my own home,” Edward said.

Prior to purchasing his £147,000 bungalow in Flintshire, Wales, Edward was living in an assisted-living facility until he could save enough money to buy his own pad.

“At Marleyfield he was known as being a real character, and a bit of a lady’s man – so no doubt he’ll be missed there,” his niece explains.

“The home’s cat, Mikey, even slept on his bed every night.”

Despite having great friends at Marleyfield, Edward says he’s always wanted to live in his own place.

However, being the king of his own castle will come with a bit of a learning curve.

His new house comes equipped with solar panels.

Edward’s niece jokes that he thought that meant “he would be getting free electricity.”


1 Caffeinated Neurohack


Researchers have long understood the valuable link between sleep and memory.

However, a brand new study has given insights into the power of this relationship. 

Neuroscientists implanted electrode probes into the brains of study participants and used them to measure memory processing during sleep.

Those who got more sleep consistently showed greater recall and performance the following morning. 

Interestingly, the electrodes revealed that people seem to revisit memories from the previous waking hours when sleeping.

This time spent reviewing experiences and absorbed information appears to help facilitate a transition into long-term memory storage portions of the brain.

“At times, remembering and forgetting seems random. We can remember irrelevant details while forgetting what we most want to remember,” senior researcher Ken Paller explains. 

The new answer to this long-standing mystery, highlighted by this research, is that memories are revisited when we sleep, even though we wake up not knowing it happened.” 

The takeaway isn’t exactly rocket science….get more sleep!

More specifically, I recommend studying important concepts and new material in the evenings just before going to bed.

This keeps it fresh in your mind and allows your brain to quickly go to work revisiting these memories and moving them into “long-term storage.”

☕  TL;DR: Want to increase your memory and recall? Get more sleep.


Marketing Psychology Quick Hit


If you aren’t offering SMS communication options as an advisor, you might be selling yourself short with millennials.

The data is clear:

  • 75% of millennials say they’d rather lose the ability to TALK versus TEXT.
  • 88% of millennials would rather text than call.
  • 52% of millennials get anxious taking calls.

Just because you prefer “talk”, doesn’t mean your audience does. 

Whether it’s on your website “contact us” page, email signature, or LinkedIn profile…

…make sure people know you’re open to being contacted via SMS.

Not only will you see an increase in activity, but you’ll also put your audience at ease.

☕  TL;DR: Millennials prefer texting over talking. Make sure you’re giving them this option.

What’s New in SHIFT Nation?


Discover some of the tips we WISH we knew a long time ago on how to create a great lead generating YouTube channel! [ Watch HERE! ]


Weekly Industry Catch-Up


🔹 S&P ready to pop? Analysts have mixed opinions on whether the post-midterm power gridlock in Washington will bode well for stocks or not. History says yes, though it might be a bit of a choppy ride.

🔹 Uh-oh. In what is sure to become a major story, popular tax prep software – including Tax Slayer, H&R Block, and TaxAct – appear to have violated policies and sent sensitive financial info to Facebook’s parent company, Meta. This includes names, emails, income information, and refund amounts.

🔹 Rich chocolate. While most investors are struggling to earn money this year, an orphanage has earned a whopping $1.8 billion this year by owning a single chocolate stock. 

The Milton Hershey school Trust, which was set up by the late Milton Hershey in 1909, now owns 28% of the Hershey company’s stock (which is up 16% on the year). That’s more than 2X the amount BlackRock and Vanguard own…combined!


Be Well,

Jeremiah D. Desmarais

CEO, Advisorist


#1 in ROI-Driven Training for Advisors

Jeremiah Desmarais

Jeremiah Desmarais

Jeremiah is the founder and CEO of Advisorist® and is a 23-time award winning financial marketer, a TED speaker and philanthropist. He’s been featured on Forbes, CNN, and Worth. His work has generated over $2 million insurance leads and helped advisors in over 51 countries generate over $300 million in sales commissions. He is the author of the best selling book, SHIFT.

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