“Learn to rest, not quit.”
Hey Sunday Brewers!
We’ve got the ‘SDN’ process for greater happiness…
A counterintuitive reason why you should give your prospect FEWER choices…
Tips for turning LinkedIn posts into ads that speak to the heart of your client…
And a touching story about the man in the suit and tie below…
The First Sip
There’s no telling how many millions of children were shaped by Fred Rogers and his neighborhood over the years.
I grew up watching him take his shoes off and on every day.
A staple on TV’s across North America, “Mr. Rogers” was perhaps even more impactful off the screen.
I recently heard a story of the friendship he had years ago with a young girl named Beth.
When Beth was in kindergarten, she began having seizures.
At first, it was one every couple of weeks.
Then it became daily. And before long, she was having 100 seizures per day.
Prior to one of her many brain surgeries, Beth’s mother reached out to Mr. Rogers to see if he would mail them a signed picture.
But Mr. Rogers did more than that.
He called the house that evening and spent over an hour on the phone with Beth.
“I told him things I hadn’t told my mom or dad. I told him about the surgery and how I thought I might die,” said Beth. “It was like talking to an old friend.”
In February 1987, Beth underwent a 12-hour survey to remove part of her brain. Shortly after, she slipped into a coma.
“Mr. Rogers would call the hospital every day to check up on me,” said Beth. “When he found out I wasn’t improving, he decided to make a trip.”
And you can call it coincidence or chance…
But shortly after his visit (which included a private puppet show), Beth woke up.
For the next 16 years (until his passing), Mr. Rogers would call Beth on her birthday.
And even to this day, when Beth finds herself in a challenging situation, she asks: What would Fred do?
The answer is simple…
“Just be kind. Everybody is worthy and lovable just the way they are.”
1 Caffeinated Neurohack
Did you know that you have the ability to “rewire” your own brain?
The process is called self-directed neuroplasticity.
Through it, you can actually change how your brain works and what you feel, think, and do.
And here’s something really cool: You can actually proactively influence your brain to prioritize happiness.
Psychologist Rick Hanson, Ph.D. calls this “taking in the good.”
Here’s a 3-step plan for taking in the good this week and changing your brain for the better 👇
(1) Let good facts become good experiences. If you add a new client, take a few minutes and really live in that moment before moving on.
(2) Savor positive experiences. The best way to savor something is to make it as intense as possible for as long as possible.
(3) As you savor a positive experience, visualize it actually sinking into you. This signals to your brain that your intent is to change.
☕ TL;DR: Change your brain & give yourself permission to feel good!
Marketing Psychology Quick Hit
The underlying assumption is more freedom = more happiness
But this is only true in theory.
There’s actually such a thing as too much freedom.
When a prospect has too many choices (freedom), it results in:
- Procrastination
- Paralysis by analysis
- Comparison and dissatisfaction
Options and choices are good – but only to an extent.
This is what the graph really looks like:
The best way to make your clients happy is not to give them more freedom to choose…
…but to actually give them fewer options.
It seems counterintuitive but try it.
Next time you’re presenting a plan to a client, offer two choices instead of four or five.
Not only will a decision be made quicker, but the client will be more satisfied with the choice in the end.
☕ TL;DR: Give a prospect fewer choices and they’ll be happier.
What’s New in SHIFT Nation?
What if I told you there was a way to turn your post into ads that speak to the heart of your client? Watch this short video.
Weekly Industry Catch-Up
🔹 Smacked in the wallet. A new study shows inflation is costing U.S. households an average of $311 per month. Food prices at the grocery store are up 9.4% year-over-year.
🔹 Wall Street slides. If Wall Street were a dance right now, you could call it the slippery slide. The market continues to sell-off as it inches closer and closer toward bear territory.
🔹 Tweet that. Twitter (TWTR) is not immune from the market slump. The sell-off has created a $9 billion gap (yes, with a “B”) between Elon Musk’s purchase price and the market value.
In your corner,
Jeremiah D. Desmarais
CEO, Advisorist
#1 in ROI-Driven Training for Advisors
