“Help people, even when you know they can’t help you back.”
Hey Sunday Brewers!
We’ve got all kinds of goodies inside today’s issue, including:
☕️ 3 techniques you can use to create more hours in the day…
☕️ Why 85% of FA websites are unintentionally turning prospects away…
☕️ Simple tips for effective communication with prospects on LinkedIn…
The First Sip
Jennifer Vernacio was scheduled to start her shift at 11am, but couldn’t find a sitter for her 3-year-old son.
So she had to wait until her 16-year-old daughter got home from school.
By the time she clocked in for her waitress job at The Big Cheese & Pup she was already having “one of those days.”
But things immediately turned around.
Her first table of the day was a “super, super nice gentleman and his wife.”
They ordered a couple of sandwiches, paid their bill, and went on their way.
When Jennifer took a look at the receipt, she was floored.
“I go over to pick up the check and they left me an $810 tip! I’m like, are you kidding? This can’t be,” she recalls.
“I brought it to my manager and at first I’m like, ‘This can’t be.’ She’s like, ‘Oh no, that’s it’.”
Jennifer has worked in the restaurant industry for 20 years and says she’s never once received a tip anywhere close to that.
She says she bought her daughter a pair of new shoes and gave her son a toy police car. The rest of the money will be used to pay off bills.
“To the gentleman and his wife that left that generous tip, I just want to say thank you so much. It meant a lot,” Vernancio said.
“[The] tip made me smile the rest of the day.”
1 Caffeinated Neurohack
Ever wished you had more time in the day?
Try waking up earlier and using this time to exercise, read, journal, or even catch up on some work that you’ve been putting off.
Waking up early is a habit. And like any habit, it requires a disciplined approach.
Here are some simple ways you can hack your way into becoming an early riser who gets more done:
- 1 minute at a time. Trying to go from waking up at 7am to suddenly rising at 5:30am is tough. The better strategy is to wake up at 6:59 tomorrow, 6:58 the next day, and so on. This gives your body’s circadian rhythm time to adapt.
- Move your smartphone. Stop making the snooze button so convenient! Crank up the volume and put it in a place that requires you to physically get out of bed.
- Use a sunrise alarm. Research shows that natural light exposure is directly tied to our level of wakefulness. Use a sunrise alarm, which gradually increases the brightness in your room to help you wake up at the appropriate time.
☕ TL;DR: Use one of these tips to make waking up early more practical!
Marketing Psychology Quick Hit
85% of websites take longer than 5 seconds to load.
Nearly half of all websites take 6-10 seconds.
Why does this matter?
Research shows that 37% of visitors bounce when a website takes longer than 5 seconds to load.
In fact, pageviews take a nosedive right around the 3-second mark (while bounce rates skyrocket).
As an advisor, you spend a lot of time thinking about how you can get in front of prospects.
But generating website traffic isn’t the only metric of success.
If you want to maximize the value of the traffic you’re procuring, you have to speed up your site.
Check out this guide for a few specific tips!
☕ TL;DR: Pages on your website should load in 5 seconds or less.
What’s New in SHIFT Nation?
Ever wondered the proper way to communicate with prospects on LinkedIn? This might help.
Weekly Industry Catch-Up
🔹 Let’s go hiking. The latest Fed minutes indicate more rate hikes are on the way, potentially exceeding what the market had previously anticipated. The Federal Open Market Committee says policies may move past “neutral” and into “restrictive” territory.
🔹 Have we peaked? An encouraging projection from the Congressional Budget Office suggests GDP will grow by 3.1% in 2022. The report also says inflation has topped and will cool off to 2% by 2024.
🔹 Rally caps. Wall Street insiders say the S&P is due for a short-term rally of 15% to 20% over the next 90 days. Want the technical explanation for why? Check it out here.
Take Care,
Jeremiah D. Desmarais
CEO, Advisorist
#1 in ROI-Driven Training for Advisors
