“Often when you think you’re at the end of something, you’re at the beginning of something else.”
–Fred Rogers
The First Sip
Hey Sunday Brewers!
This ‘Brew is PACKED with productivity hacks, focus-zapping apps, split-testing formulas, and so MUCH more!
Oh, yeah….and HUGS!
In fact, let’s start this thing off with some hugs.. Because, hugs. 😊
“We just saw him hugging her for, I don’t know, I want to say five minutes if that.
“But it was a real hug.”
That’s what Carlos Gonzales of Norwalk, CT told reporters about a local garbage man’s act of kindness.
Gonzales says the man, Mike Nance, stopped his truck after seeing a young lady on the sidewalk who appeared to be down on her luck.
“Any time you see somebody walking around with everything that they own, talking to themselves—I don’t know. It just took over me,” Nance said.
He talked with her.
Hugged her.
And asked her if he could say a quick prayer.
Then he gave her some cash to get something to eat.
“After we saw him do that, we made her a little breakfast and brought it over to her. It’s a domino effect,” Gonzales said.
Nance had plenty to do that day – and he could have just as easily driven by and avoided what surely could have been an awkward exchange.
But in his eyes, that wouldn’t have been right.
“I’m a garbage man. We’re about the community. I’m about the community. I love Norwalk. I’m from Norwalk. I was born here,” he said.
“So whatever I can do to help, that’s what I’m going to do.”
Wow…
Can we get a hug now?
1 Caffeinated Neurohack
If someone would have told you 20 years ago that 95% of your work time would eventually be spent at your computer, it would have been hard to believe.
Yet that’s where we are.
And for all of the good that technology offers – including efficiency, access, reach, and automation – it can also be VERY distracting.
My question for you is simple…
Do you ever have trouble staying focused while working on your computer?
You’re not alone.
My suggestion is to download one of these distraction-blocking apps and to turn it on anytime you need to get some “deep work” done.
You’ll have to figure out what exactly you want/need, but both of these have some pretty useful features.
Even if it saves you just 20 minutes a day, that could be 80 or 90 hours of extra productivity.
That’s worth it.
☕ TL;DR: Use one of these distraction-blocking apps to reclaim your productivity in the office.
Marketing Psychology Quick Hit
If you know me, you know that I love testing everything we do on the marketing front.
We treat our marketing like a laboratory where we begin with a hypothesis and run tests until we have statistical evidence to support the best path forward.
One of the ways we do this with email is by running something called a “split test.”
Maybe you’ve heard us use that term before, but have never been certain how to do it yourself?
So I thought I’d explain the process in the simplest way possible.
How to Split Test Email Subject Lines
- Pick 2 subject lines
- Send ‘Subject Line A’ to 15% of your list
- Send ‘Subject Line B’ to 15% of your list
- Send the subject line with the highest open rate to 70%
Over time, you’ll start to learn what types of subject lines work with your list and which ones don’t.
You’ll also get pretty good at predicting which ones will win out.
That, my friend, is how you win with marketing.
☕ TL;DR: This is the easiest way to run a split test.
What’s Happening in SHIFT Nation?
Uncover 5 tips to attract (overlooked) millennial prospects who have money.
It’s not ‘goodbye,’ but ‘see you later!’
While Eve Duke is stepping away for a break while her family grows, we’re excited to continue offering the best lineup of advisor coaching in the industry!
Join Advisorist MAX for weekly lively coaching from Lloyd Lofton (sales), Sky Richardson (copywriting), and Chris Gaddis (practice growth).
Weekly Industry Catch-Up
🔹 Virtual = new normal. A new survey reveals 56% of small business owners have seen their productivity and leadership strengthened by working remotely over the past couple of years. 7 in 10 say they’ve had business opportunities they otherwise wouldn’t have.
🔹 Money well spent. It’s hard to know the long-term effects of pandemic-related stimulus payments, but this study suggests 92% of families who received Child Tax Credit payments were able to “stabilize” their finances using the monthly checks.
🔹 Inching up. Mortgage rates – like everything else – are officially on the rise. Rates are reaching close toward 4%, up from 3.69% last week to 3.92% this week. Despite this, home prices continue to soar.
Go get ‘em,
Jeremiah D. Desmarais
CEO, Advisorist
#1 in ROI-Driven Training for Advisors
