“The real measure of our wealth is how much we’d be worth if we lost all our money.”
Hey Sunday Brewers!
Lots of good stuff in this cup o’ Brew! Including…
- The 4 Minute Brain Hack for greater optimism
- “The Bizarreness Effect” for more memorable marketing
- A FREE offer that expires tomorrow at midnight!
But first, let me tell you about a business owner who is intentionally losing $500/day for the greater good of his community 👇
The First Sip
Jaswiendre Singh owns a gas station at a busy intersection in Phoenix, AZ.
And for the past few weeks, he’s been intentionally losing $500+ per day…
…all in an effort to help ease the financial burdens his customers face.
He says he’s currently purchasing gas from his supplier for $5.66 a gallon. Yet he’s turning around and selling the gas for $5.19 a gallon.
Yep…47 cents cheaper per gallon.
Quite frankly, what he’s doing is unheard of. It’s costing his business thousands of dollars per week.
But he says it’s worth it.
“My mother and my father did teach us to help if you have something,” Singh says. “If you have something you have to share with other people.”
Singh believes it’s just a small gesture, but it’s not going unnoticed in the community.
Every day, people pop in to say thanks. Some even turn around and use their savings to buy items from the convenience store.
“We are not here to make money right now,” Singh says. “I’m very happy to help other people.”
1 Caffeinated Neurohack
A new study shows that higher levels of optimism are a driving factor in being healthy and living longer.
The 25% of study participants who were most optimistic lived 5.4% longer and had a 10% greater likelihood of living beyond 90 years old (when compared to those who were the least optimistic.)
The beauty of optimism is that it’s a choice.
Here’s a 4-Minute Brain Hack for choosing optimism:
Step 1: Identity Negative Self-Talk (1 Min) If you’re feeling pessimistic, take 60 seconds to identify the negative self-talk in your head. (E.g. “I’m not good enough” or “I screwed this up last time.”)
Step 2: Turn Inward (1 Min) Sit down, close your eyes, and focus on your breathing. Make objective observations of how you’re feeling…good or bad.
Step 3: Visualize (2 Min) With your mind focused, visualize a best-case scenario as it relates to the negative self-talk identified in step 1. Spend two minutes imagining how it would play out.
That’s it! Give it a try and see if it helps you reframe the way you view certain situations in your life and business.
☕ TL;DR: Use this 4-minute hack to instantly feel more optimistic!
Marketing Psychology Quick Hit
The average person is exposed to roughly 5,000 ads per day.
If you’re composing generic emails, swiping other people’s LinkedIn posts, and hastily writing predictable blog content, you’re not doing yourself any favors.
One of the keys to compelling marketing – especially in our space, where people don’t typically buy on impulse – is to be memorable.
You want people thinking about what you wrote, said, or offered…long after you wrote, said, or offered it.
And one way you do this is by being different.
In psychology, there’s a principle known as the Bizarreness Effect.
It says that unusual or unfamiliar material is easier to remember than common or generic material.
Whether it’s an image, a phrase, a headline, or an email, unique sentence structure and verbiage will improve engagement and recall.
It’s why the whole Chick-fil-A “Eat More Chicken” campaign works so well.
It’s why the Allstate Mayhem ads are so memorable.
You can use the Bizarreness Effect, too
Start small – with email subject lines or blog post headlines.
After you get over your fear of doing something different, I think you’ll find that it’s actually refreshing, fun…and brings a pretty decent ROI.
☕ TL;DR: Use the Bizarreness Effect to create memorable content.
What’s New in SHIFT Nation?
Check out the video above for a look at Issue #1 of The Virtual Advisor! Not a subscriber?
Subscribe by tomorrow @ 11:59PM EST to get on the list for Issue #2. (Your first issue is free – just pay S&H.)
Just remember, we only print ONCE for every issue. That means if you miss an issue, it’s gone in the vault forever – and with it your chance at windfalls of profits.
Cue the violin strings… 🎻😢
Weekly Industry Catch-Up
🔹 ‘Shallow recession.’ It was a bad week for the S&P 500. Economists say a ‘shallow recession’ is on the way, but there’s reason to believe it won’t be prolonged.
🔹 Rate hike. With this past week’s 0.75 percentage point interest rate hike, the average investor is starting to experience signs of panic. Here’s a look at some pros and cons of rising rates.
🔹 Crypto crash. Are we officially in the “buy” phase of the crypto crash? Many leading experts are saying, not so fast. It’s possible that the sell-off isn’t done yet.
Go get ‘em,
Jeremiah D. Desmarais
CEO, Advisorist
#1 in ROI-Driven Training for Advisors
