“Growth today is an investment for tomorrow.”
Hey Sunday Brewers!
Inside today’s Sunday Brew:
- A little-known tip for increasing reading retention
- How to direct a prospect’s attention in an advertisement
- Prospecting hack for finding more HNWI prospects online
And so, so, SO much more…
The First Sip
Meet Jacky Hunt-Broserma, the 46-year-old runner whose left leg was amputated below the knee after battling a rare cancer.
Running with a carbon-fiber prosthetic, she’s set a world record by running 104 marathons in 104 days.
Some days she would run around town. Other days, she’d head to a nearby trail. Then there were days where the weather kept her indoors on her treadmill.
For her 92nd consecutive run, she competed in the Boston Marathon.
Over the course of three-plus months, Jacky covered 2,672 miles. She even managed to raise $27,000 along the way to help other amputee blade runners purchase expensive prosthetics.
Asked about the experience, Jacky says, “The best thing was the incredible support I’ve received from people around the world who’ve reached out, telling me how this has inspired them to push themselves.”
She says her next big challenge is running a 240-mile endurance race in Moab, Utah this fall.
The next time you’re down and out…
…and you think to yourself, “This just isn’t meant to be – I can’t do it…”
I want you to think about Jacky running 26.2 miles per day for 15 weeks straight.
I want you to think about how your biggest setback might actually be a catalyst for your greatest accomplishment.
I want you to push, even when it feels like you can’t.
That’s what successful advisors do.
I know you’ve got it in you.
1 Caffeinated Neurohack
Can I challenge you to do something different this week?
Instead of your nightly Netflix binge-watching habit, I’d encourage you to try…reading a book.
I know…gasp!
But seriously…it’s one of the best things you can do for your growth and development.
Try reading some sort of business or growth mindset book.
And do it within an hour before you go to bed.
Why?
Research shows that memory retention actually increases if sleep occurs shortly after learning.
By filling your brain with rich, creative ideas and then immediately hitting the hay, you basically tell your brain what to focus on as you sleep.
In other words, you do the reading…
…then you let your brain do the hard work of retaining it so that you can put these inspirational nuggets to use when you wake.
☕ TL;DR: To retain more, try reading books prior to hitting the hay.
Marketing Psychology Quick Hit
For decades, advertisers have understood that ads with human faces outperform ads without people.
People can’t resist human-to-human connection – it’s basic psychology.
But it hasn’t been until recently that neuroscience and various eye-tracking techniques have revealed an even more powerful insight.
If a person in the ad faces the viewer and makes direct “eye contact,” the face gets all of the attention…
…which means your brand, copy, and offer are glossed over.
When asked to summarize an ad like the one below, few prospects are able to recall what the ad is selling.
However, if the person in the ad is gazing at the product or offer, the viewer naturally focuses on it as well. As a result, recall skyrockets.
There’s nothing wrong with using people in your advertising and marketing, but make sure you’re leaving room for the offer.
☕ TL;DR: Pay attention to ad details, like where faces are gazing.
What’s New in SHIFT Nation?
Check out this prospecting hack to find more HNWI prospects online!
Weekly Industry Catch-Up
🔹 Flush with $$$. The Fed has been steadily raising interest rates in an effort to decelerate demand growth (and inflation). The problem is Americans have so much cash on hand that it’s taking more hikes than anticipated. In total, Americans have $3T in excess savings. Here’s what this means.
🔹 Patience waning. Ballooning interest rates on mortgages have many people rethinking buying a new home. But what about those who are waiting for their homes to be built? Things are getting messy.
🔹 Chicken! Legendary investor Rick Rule believes The Fed will “chicken out” before continuing to aggressively increase rates. He says the only other alternative is to do “amazing damage” to various balance sheets. Whether that means rates go down in the near future remains to be seen.
Enjoy your Sunday,
Jeremiah D. Desmarais
CEO, Advisorist
#1 in ROI-Driven Training for Advisors
