How This Understated Financial Advisor Got LinkedIn Buzzing With 1 Simple Post (And 5 Powerful Reasons it Worked!)

While it might seem like a minor issue in the grand scheme of the COVID-19 crisis, switching up your workspace can feel like a major upheaval.

Cori Oliver, a Relationship Manager with Schwab Advisor Services, is showing us that mindset is what you make it.

You can choose to be negative and pessimistic.

Or you can choose to be positive and optimistic.

She’s choosing the latter. And with one simple LinkedIn post – seriously, it was barely 200 words! – she managed to spark some serious engagement this week.

Likes, reactions, comments, shares…the whole deal.

You might even say she went a little viral – at least in our humble niche!

Though I’m sure Cori was simply looking to share a little positivity amid all the doom and gloom, I’d be remiss not to mention how effective her post has been (from a content and engagement perspective).

Here are FIVE reasons why I believe her post has done so well:

1.     It’s Positive

Notice all of the positive words.

Fortunate. Victories. Joy. Laughing, Celebrate. Thank you….

These are not words that are populating people’s newsfeeds right now.

Everywhere you look, it’s despair, frustration, fear.

Cori’s positivity cuts through all of this negative energy and gives people something vibrant to sink their teeth into.

2.     It’s a REAL Picture!

Research shows that the right imagery – e.g. pleasant imagery – has the ability to positively affect a person’s mood.

In an age of cold stock photos that are painfully fake, cliché, and overused, how refreshing is it to see an authentic picture?

The power of Cori’s post lies in the fact that she used an original image that she took with her own smartphone – no editing or cheesy actors needed. It makes you feel all kinds of positive emotions.

3.     There’s a Numbered List

Lists are highly appealing on a neurological level.

Numbered lists are even more attractive.

They tap into our brain’s subconscious desire to organize and classify information.

And if there’s one number that we absolutely LOVE – it’s the number 10. (The number 12 is another good one, by the way.)

I don’t think it’s an accident that Cori uses a top 10 list in her post. It’s clean, organized, and approachable.

4.     The Info is Personal

Remember – people want genuine content. They want to feel like they’re engaging with something personal and thoughtful.

The personal effects and mementos in Cori’s workspace make it easy to picture her working on her laptop and looking out the window on this beautiful sunny day.

Simple yet powerful, friends! There’s nothing too complex about this.

5.     It’s Short and Sweet

I’m sure you’ve seen the statistic that shows the average human attention span has plummeted to just eight seconds – which is a full second less than that of a goldfish!

This is part of the reason why we’re seeing short-form content do so well in recent years.

Cori’s post is a great example of this.

It grabs your attention from the beginning, and the entire post can be read from start to finish in under a minute. (It took me 47 seconds!)



Putting Insights Into Action

Sometimes simple really is best.

I bet it didn’t take Cori hardly any time to snap a quick picture and type out her “top 10 little victories.”

But wow! It’s been highly encouraging and effective!

I have so many ideas running through my mind about how I can use these same concepts.

What do you think? How can you leverage these simple techniques to craft some optimistic and engaging copy during a time such as this?

Leave a comment below – I’d love to hear from you!



Jeremiah Desmarais

Jeremiah Desmarais

Jeremiah is the founder and CEO of Advisorist® and is a 23-time award winning financial marketer, a TED speaker and philanthropist. He’s been featured on Forbes, CNN, and Worth. His work has generated over $2 million insurance leads and helped advisors in over 51 countries generate over $300 million in sales commissions. He is the author of the best selling book, SHIFT.

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