☕Sunday Brew [Aug 30,2020]: How to Spy 🔍 on the Big Guys + LI Tips ✅
“Everything should be made as simple as possible, but no simpler.” -Albert Einstein
The First Sip
Perhaps you’ve seen this true story before, but I find it absolutely hilarious.
I’ll set the scene for you…
It’s December in Fort Collins, Colorado and all of the shops are buzzing with last-minute Christmas shopping and holiday cheer.
Lori Jones is working her typical shift at her gift shop when a young deer comes casually walking into the store – as if to pick out some gifts for her family!
“She was looking at the sunglasses and the chips,” Lori said. “I was laughing so hard.”
Eventually the doe leaves.
But that’s not the end of the story.
Half an hour later, the same doe comes back with her entire family!
And that’s when Lori snapped this picture:
They stood there in the doorway like, “Hey! Can we come in, too?”
Lori was eventually able to nuge the deer out of the entryway, but not before having a few good laughs.
You know what they say…
The key to getting repeat clients and referrals is to make a good first impression and keep them happy!
1 Caffeinated Neurohack
Don’t feel like you always have to be the smartest advisor in the room.
Sometimes the smartest thing you can do is study what the other smart advisors are doing and mimic what’s working.
This handy tool allows you to search for different companies and brands that you know are super successful with their advertising efforts and study their ads.
Simply search for a company and the results pages will tell you how long an ad has been active, what the ad looks like, and how much has been spent (if enough data is available).
Pro Tip: The longer an ad has been running, the more profitable it is for them! Find a way to mimic (not copy & paste) what they’re doing.
Marketing Psychology Quick Hit
It’s week three in our look at the Gestalt Laws.
This week I bring you the Law of Good Figure.
Or as those more “cultured” 😆advisors like to call it, the Law of Pragnanz (which just means “good figure” in German).
Linguistics aside, this law states that objects in an environment are seen in a way that makes them appear as simple as possible.
Take the overlapping olympic rings as an example:
Technically, these are a bunch of overlapping, squiggly lines. But your brain sees it as six interlocked circles.
This is the Law of Good Figure at work.
Your brain makes sense of visuals by a process of rapid simplification.
What does this mean for your marketing and advertising?
It means don’t overcomplicate things.
While, yes, the brain can simplify…it doesn’t necessarily want to.
It would prefer to engage with content and designs that are already simply enough to digest.
The Law of Good Figure takes over from there…
The less work you require from a prospect or client’s brain, the more likely they are to make sense of what you’re communicating and ultimately act upon it.
This could mean simplifying your landing pages so that they’re organized in neat blocks or tiles with only the most important information.
Here…I’ll show you an example from the Virtual Financial Advisor Summit that we put on back in May.
Notice how the landing page was divided into clean sections with only the necessary information.
By simplifying the visual experience for the visitor, we were able to achieve higher conversion rates across the board.
You can do the same with your own landing pages, web design, or even blog layout.
Not because I want to inflate our numbers or get something from you…
Simply because we’re giving away SO much free value and I’d hate for you to miss it.
In one of our recent Power Hours, I went over some powerful (yet easy) profile optimization tips you can use to completely overhaul your profile and convert more leads into clients.
(Sorry, no replays…but you can read more about the techniques in our latest blog post.)
Jeremiah is the founder and CEO of Advisorist® and is a 23-time award winning financial marketer, a TED speaker and philanthropist. He’s been featured on Forbes, CNN, and Worth. His work has generated over $2 million insurance leads and helped advisors in over 51 countries generate over $300 million in sales commissions. He is the author of the best selling book, SHIFT.
