Why? Because they’re already taken.
Just be yourself!
People don’t want to connect with a fake version of Dave Ramsey or Suze Orman. The reason people like these individuals is because they’re being themselves.
People want to connect with YOU! (Not a fake version of someone else.)
When you show up and be yourself, people will find you. They’ll seek you out and you’ll have a line waiting out your door.
#3: Be Consistent
I know you’re busy.
I know you have dozens of tasks on your plate on any given day.
And I know posting on LinkedIn doesn’t seem like the most important item on that list.
So it keeps getting pushed to the back burner.
But here’s the deal…
If you want to be successful with LinkedIn and generate viral LinkedIn posts, you have to be consistent.
Both quality and quantity matter.
LinkedIn rewards people who consistently publish good content to their platform.
The great news is that LinkedIn isn’t Twitter. You don’t need to post a dozen times per day.
In fact, research from Hubspot suggests that users see peak engagement when they’re posting roughly five times per week (or once daily). And anything more than 10 posts per week actually produces diminishing returns.
Just be intentional. Start doing it once per week if that’s all the time you have.
You don’t have to create some master calendar of LinkedIn posts and content. Just do it once a week.
Block out 30 minutes on your calendar and use that time slot to put out one original post.
Focus on the person who really appreciates you and just do you!
#4: Use Compelling Ideas and Topics
I know when I was first starting out, I would sit there with this paralyzed feeling. I didn’t know what to post.
But I came to realize that I didn’t have to reinvent the wheel.
I just started finding content formats and topics that were already working and then created my own original content that was loosely based on that structure.
Not sure what to post on LinkedIn?
Here are some viral LinkedIn post ideas to prime your pump:
- Reactions (give a reaction to relevant things that are happening)
- Pros and cons list
- Screenshots of meetings, events, and experiences
- What do they need to START doing?
- What do they need to STOP doing?
- Tech Tool Roundup (what tools do you use?)
- Would you rather?
- Roundup post of people you admire
- Humble brag
- Common misconceptions
- Bring attention to something that isn’t being talked about a lot
- Share your history
- Throwback Thursdays (e.g. What did your office look like 5 or 10 or 20 years ago?)
- Top 10 Lists (e.g. “Top 10 things to do before firing your employee…”)
- Share infographics
- Common questions? (What are common questions you get all the time?)
- Selfie videos
- Do’s and Don’ts
- Interview a client or boss
- Something that inspires you.
Save this list to your drafts folder and just pick a random one each week. You’ll never be short for topics to post on LinkedIn ever again.
#5: Memorize These LinkedIn Cheat Codes
Growing up as a kid, my brother and I would play Nintendo, Super Nintendo, Sega Genesis…all of the classics.
And sometimes when we would play these games, we would use those old school cheat codes.
You know: Press B + A + A + Up + Down + Left + Right + Start Button and watch as the NBA Jam guy’s head would get really big or Mario would run faster.
Well, I’m about to give you some LinkedIn cheat codes, which are basically PRO TIPS that will boost your chances of getting a LinkedIn post to go viral.
Here are a few of my favorites:
- Post a video. Videos get 5X more engagement (likes, comments, shares) than a picture or text. If you’ve truly mastered your mindset (tip #1), you should be able to turn on your phone’s camera and record a quick selfie-style video – no problem. (I know that’s REALLY scary for some of you – but try it and see what happens.)
- Use LinkedIn hashtags. The Top 5 LinkedIn hashtags as of September 2020 are: #networking, #workingfromhome, #homeoffice, #workingathome, and #life.
- Aim for peak timing. The best day to post on Linkedin is Wednesday. And the peak times occur during the same day 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. EST. From Tuesday to Friday from 8 a.m. to 2 p.m. is the most consistent period of engagement.
- Avoid dead periods. The lowest engagement day is Sunday, and you should avoid posting from 9 p.m. to 3 a.m. (any day of the week). However, COVID changes everything….so TEST!
- Email your list. You don’t want to do this every time. But if you have a really good post, send a quick email with the link to your list and ask them if they’ll go like and comment. You’d be surprised how many people are willing to do a quick favor like that – especially if you promise to return the favor.
- Run a contest on your LinkedIn post. Do a contest about your post. Something like “best comment wins” is always effective.
- Create an engagement “pod.” Create a group of colleagues or friends who are committed to liking and engaging with each other’s posts. Set up a group SMS or Slack channel and notify everyone when a new LinkedIn post goes live.
- Get tag happy. Tag people you know, or want to get to know. When someone sees that they’ve been tagged in a post, they’re going to click. Many will comment and share, as well.
In addition to these eight LinkedIn posting cheat codes, I’m going to leave you with my MEGA CODE.
We’ll call it the Rule of 15.
It goes like this: Within the first two hour of posting on LinkedIn, you want to get 15 comments and 15 likes.
If you can do that, the LinkedIn algorithm will notice you and be much more likely to boost your post in the feed.
Follow the other cheat codes above and you shouldn’t have any trouble getting 15 comments and 15 likes.
Want to See Real Viral Posts from Actual Virtual Advisors?
I know sometimes it helps to see visualizations.
It’s one thing to have an idea of what a viral post looks like in your head, but it’s something else to actually see one in action.
In a recent Virtual Advisor Power Hour, I did an in-depth analysis of two viral posts.If you’d like the SCREENSHOTS of these posts – as well as a breakdown of why they were so successful – I’d be happy to shoot them over to your inbox.
Fill in the form below and I’ll give you the inspiration you need to go viral on LinkedIn within the next 90 days or less…
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