“Take care of your body. It’s the only place you have to live.”
The First Sip
Hey Sunday Brewers!
Did you know there’s ONE little trick you can use to improve memory and recall when learning new marketing strategies?
Or that people under the age of 40 prefer to hear THIS word instead of “fiduciary”?
No fluff in this brew – just practical tactics you can implement right away.
But, as always, let’s start with a reminder of the good happening in the world! 👇
For homeowners, taking the garbage can to and from the street on “trash day” is a time-honored tradition.
(A tradition that nobody really likes.)
So when neighbors in Grand Chute, Wisconsin started noticing their garbage cans mysteriously showing back up at the top of their driveways…
…people were a little confused.
Who was trudging through the ice and snow in the wee hours of the morning to bring back the cans?
Homeowner Melody Luttenegger vowed to find out.
After hearing the garbage truck leave one morning, she bundled up, walked down to the end of her driveway, and waited.
After a little while, she noticed her neighbor rolling his can up his driveway.
But then the man came back down to the street and Melody realized through the darkness that it wasn’t her neighbor…it was a stranger.
That stranger turned out to be 75-year-old Dick Pontzloff who lives a couple of streets over.
“When I retired, I got sick of doing nothing, so I started going around and picking up garbage cans,” Dick says. “Not just certain ones – everyone’s.”
Dick gets up early in the morning on garbage day and rides his bike through the neighborhood – stopping at each house and walking the can up the driveway.
“For someone random to just do that, it doesn’t go unnoticed,” said Melody.
“You know the kindness that strangers give is an unexplainable feeling. And he doesn’t even realize how nice of a gesture it is and how much we appreciate it.”
1 Caffeinated Neurohack
Trying to learn a new concept – like a strategy from the Virtual Advisor Power Hour or one of the dozens of Advisorist MAX courses?
Science says you retain more of what you learn when you engage your hands.
That’s because of the strong relationship your motor system shares with various sensory and cognitive stations in the brain.
When you use your hands to take handwritten notes, it quite literally imprints what you’re learning in deep parts of the brain that impact future recall.
In layman’s terms, your memory becomes tied to the specific movements of your hand that were required to form the letters and words.
(Pressing keys on a keyboard activates fewer areas of the brain, meaning we forget what we’ve typed faster.)
So…
Next time you’re trying to learn something, give your brain’s encoding process a BOOST and go “old school” with handwritten notes.
☕ TL;DR: When learning something new, take handwritten notes to increase recall.
Marketing Psychology Quick Hit
Word choice matters.
In a study on advisor value propositions, researchers found that using specific words with certain age demographics influences how prospects perceive financial advisors.
📊 Interesting Takeaway #1: People under the age of 40 prefer the word “advocate” over “fiduciary.”
📊 Interesting Takeaway #2: 91% of people 65+ prefer the word “dedicated” to “passionate.”
📊 Interesting Takeaway #3: Prospects under the age of 40 prefer the phrase “live the life you want,” rather than “achieve objectives.” (It’s the opposite for folks in the 40+ age bracket.)
The moral of the story?
Pick a niche, know your audience, and use your USP or value proposition to communicate effectively.
☕ TL;DR: Use these words to communicate more effectively to specific age groups and demographics.
What’s New in SHIFT Nation?
Click to discover a powerful little email you can send to ANYONE on your list to “shake the tree” for leads!
Weekly Industry Catch-Up
🔹 Pump it up. The consumer price index for all items increased by 0.6%, which drives annual inflation up to 7.5%. This was the largest gain since February 1982.
Other noteworthy items in the report: real earnings for workers increased just 0.1%, while weekly jobless claims declined from 230k to 223k.
🔹 EDU ROI. Is college education worth it? This new ROI calculator allows you to search a database of 3,349 colleges to estimate the lifetime value you get from each institution.
Despite high costs, the data shows 99% of public institutions still provide a positive ROI.
🔹 Forbes goes crypto? Binance, the world’s largest crypto exchange, is making a $200M investment in Forbes. This makes Binance one of the two biggest owners of Forbes (which is preparing to go public under the ticker FRBS).
Be Well,
Jeremiah D. Desmarais
CEO, Advisorist
#1 in ROI-Driven Training for Advisors
