“You get what you focus on, so focus on what you want.”
The First Sip
Hey Sunday Brewers!
We’ve got NRG-boosting diet tips…Prospect avatar templates…Meme stonks going to the moon 🚀…and a whole lot more.
But first…how about a heartwarming redemption story?
The very first time Edward Martell found himself standing in Judge Bruce Morrow’s courtroom, he was a lost 27-year-old.
The high school dropout had just been arrested in a drug sting outside of Detroit (while already out on bail for another crime).
Martell faced as much as 20 years in prison for his involvement…
But then something unusual happened.
Rather than sentence Edward to two decades behind bars, Judge Morrow gave him a second chance.
He was given just three years probation and a stern challenge.
“He said, ‘I challenge you to be a CEO of a Fortune 500 company instead of being out here selling drugs’,” Martell recalled. “And I love a challenge.”
Fast forward 16 years…
And while Edward might not be a Fortune 500 CEO, he fully embraced the challenge to “become somebody.”
Just this past week, he returned to Judge Morrow’s courtroom to be sworn in as a member of the Michigan State Bar.
Edward is now an attorney in the very courtroom where he once found his future hanging in the balance.
“Everybody needs love,” Judge Morrow says.
“It took some intelligence to get in and out of the kind of trouble he got into. I told him, ‘You could be my son. Let’s see how far you can go.’
“And man, he hasn’t finished yet.”
1 Caffeinated Neurohack
Want to improve your focus and amplify your brain power?
Nutritionists recommend consuming a high-fat, low-carb diet to stabilize blood sugar levels.
This type of diet ensures you have a steady supply of energy throughout the day (rather than sudden spikes and dips).
It’s okay to consume some carbs, but eliminate as much sugar as possible (which causes energy-zapping brain inflammation).
In addition to removing carbs and sugar, consume plenty of polyphenols.
These anti-inflammatory compounds are known to boost memory and lower levels of inflammation in the brain.
(As an added bonus, they also actively fight back against stress.)
You can find high concentrations of polyphenols in berries, nuts, coffee, tea, colorful fruits and veggies, and dark chocolate.
☕ TL;DR: Increase your daily focus by eating a high-fat, low-carb diet.
Marketing Psychology Quick Hit
You don’t have to be a world-class copywriter to develop high-quality content that resonates with your audience.
In fact, the advisors I know who are most effective with their content aren’t even the best writers.
But do you know what they are good at?
Speaking directly to their target audience.
Not only have they identified a VERY specific niche…
…but they’re intimately familiar with who their prospects are, what they think, how they feel, etc.
If I could give you just one piece of advice on this front, it would be to jump into your ideal prospect’s brain and create an avatar.
What is an avatar?
It’s basically a fictional representation of your target client.
It includes info like:
- Demographic information 👨
- Biggest challenges 🏋️♀️
- Biggest goals 📝
- Hobbies & interests ⛳️
- Personality traits 😊
You can run a quick online search and find plenty of helpful frameworks to get started.
Or, if you’re an Advisorist MAX member, I just uploaded a copy & paste avatar template in this past week’s VAPH session folder 👇
Feel free to make a copy and customize to your niche!
☕ TL;DR: Improve all of your content (email, blog, LinkedIn, etc.) by creating custom avatars for your prospects.
Weekly Industry Catch-Up
A massive U.S. meatpacking plant supplying 20% of the country’s beef production suffered a crippling cyber-attack…
NIH scientists say they’ve discovered a promising oral antiviral COVID drug that could change the future of the pandemic…
And United Airlines brings back 15 planes capable of traveling 2X the speed of modern airplanes…
Here’s what else is happening:
🔹 Tax talk. Talks of the Biden Administration’s proposed tax plan are heating up. The Prez is adamant that anyone making less than $400k per year won’t pay another penny in taxes.
Use this handy calc to find out how much more you/your clients could pay.
🔹 Meme stonks. If you thought the Gamestop saga from earlier this year was over…think again. Reddit-fueled Wall Street volatility continued this week.
This time it’s stocks like BlackBerry and AMC soaring “to the moon” 🚀
What’s New With Advisorist
LIVE daily coaching for Advisorist MAX members starts TOMORROW!
NOTE: Sign up by midnight EST tonight to lock in at $197 per month. (Price increases to $500 per month beginning tomorrow.)
Take care,
Jeremiah D. Desmarais
