☕ Advisor Brew: $171k TikTok video 🤑

 

“Motivation gets you going, but discipline keeps you growing.”

– John C. Maxwell

A taste of what’s inside…

  • How to boost your productivity with a Daily Speed Sprint.
  • Why you shouldn’t sell a financial plan or product (and sell this instead!)
  • Why this missing sales strategy ingredient could sink your income in 2023

And so much more…

 

The First Sip

 

Take a quick swipe through TikTok land and you can expect to sift through a lot of junk. 

Pranksters…

Wannabee financial influencers (a.k.a. ‘finfluencers’)…

Kids juggling (and solving) Rubik’s Cubes in under 30 seconds…

It’s crazy land.

But there are also bright corners of TikTok.

Pockets where the good shines through.

This week, I heard about the story of TikToker Devan Bonagura who posted a short video of a Walmart employee named Nola.

In the video, Nola is sitting alone in the Walmart break room looking exhausted and zoned out.

The text over the video read: “Life shouldn’t be this hard.”

The video, which has been viewed more than 26 million times, received so much sympathy that Devan decided to get to know Nola a little more.

He found out that she was still working to pay off her mortgage.

She would need $171,000 to retire.

So Devan posted a second TikTok, this time setting up a GoFundMe to help raise enough money for Nola to pay off her house.

Within less than a week, 13,000 people contributed the full $171,000.

Nola’s granddaughter was overjoyed by the incredible act of kindness.

“I just want to say thank you from the bottom of my heart, for what you did for me and also my family. It means a lot to all of us that you did this for her and it was a very kind thing for you to do,” she said. 

According to Devan, he received some pretty severe consequences from Walmart for posting the video and raising money.

They told him to delete the videos and return the money to the people who donated it.

His response?

“I told them to do what you have to do because I’m getting this money to this woman one way or another.”

Bravo, Devan 👏 👏 👏

 

1 Caffeinated Neurohack

 

Each time you’re interrupted while working, it takes an average of 23 minutes and 15 seconds to get back to your previous level of concentration.

We all know about the big obvious distractors, like…

❌ Facebook scrolling…

❌ Checking email…

❌ Texting…

❌ Playing smartphone games…

But what about those dozens of small tasks on your to-do list?

Believe it or not, they can be considered interruptions too.

If you’re constantly having to switch from doing deep work to answering an email or punching some info into a spreadsheet, it’s killing your productivity.

Yes, it’s good to knock these tasks out.

But at what cost?

If it takes you 20+ minutes to get focused again, is it really worth it?

This is why I recommend creating a Daily Speed Sprint.

Each afternoon, carve out 60 minutes on your schedule where you knock out as many small tasks as you possibly can.

By batching together tiny tasks that don’t require a ton of deep work or concentration, you instantly increase productivity during the other parts of the day.

It’s a win-win.

☕  TL;DR: Boost your productivity with a Daily Speed Sprint.

 

Marketing Psychology Quick Hit

 

My pal Lloyd Lofton was on the Power Hour this past Wednesday and he said something that really stuck with me…

Don’t sell a service or product – sell the mistake or problem.

This is a foundational element of sales/marketing, but I don’t know if I’ve ever heard it put so succinctly. 

If you want to reach more prospects and close a higher percentage of them as we near the end of the year, I’d challenge you to uncover your prospects’ biggest problems and mistakes.

While every niche audience is different, there are two widespread ones that stick out right now:

#1: More than half of working Americans feel they’re behind on retirement savings

Notice what that statistic is actually saying.

More than half of Americans FEEL like they’re behind.

This is a problem they’re already thinking about.

Don’t spend all of your time talking about budgets, annuities, or tax strategies. 

Instead, validate what they’re feeling and play up the consequences of not doing something about it.

When the pain is great enough, people don’t care what the product or service is – so long as it can help them get to their own version of “Paradise Island.”

#2: 87% of Americans say inflation is a significant source of stress in their lives.

This one is pretty self-explanatory.

People are already thinking about inflation on a daily basis. (It’s impossible for them to ignore.)

Enter into the conversation they’re already having in their head.

Sell the problem.

☕  TL;DR: Don’t sell a service or product – sell the mistake or problem.

 

What’s New in SHIFT Nation?

 

If you’re missing *THIS* ingredient in your sales strategy, you’ll find it difficult to reach your income goals in 2023. 

🎥 Check it out here!

 

Weekly Industry Catch-Up

 

🔹 Good news. The Dow rallied toward the end of the week after a lighter-than-expected U.S. inflation report signaled a short-term stop in the economic “bleeding.” Treasury yields plunged by 18 basis points to 3.946% shortly after the report.

🔹 Crypto shakeup. It was a wild week in the ‘crypto-verse,’ with Bitcoin falling to its lowest level in nearly two years amid the potential collapse of the industry’s second largest crypto exchange FTX. Here’s a breakdown of what happened in layman’s terms. 

🔹 Meta-sized move. Layoffs are here, and Facebook is leading the way. This week, CEO Mark Zuckerberg announced reduced the size of his team by 13% – letting 11,000 employees know their time with the company is up.

 

Enjoy your Sunday,

Jeremiah D. Desmarais

CEO, Advisorist

www.advisorist.com

#1 in ROI-Driven Training for Advisors

Jeremiah Desmarais

Jeremiah Desmarais

Jeremiah is the founder and CEO of Advisorist® and is a 23-time award winning financial marketer, a TED speaker and philanthropist. He’s been featured on Forbes, CNN, and Worth. His work has generated over $2 million insurance leads and helped advisors in over 51 countries generate over $300 million in sales commissions. He is the author of the best selling book, SHIFT.

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