Hey Sunday Brewers!
Lots of good stuff in this cup o’ Brew! Including…
- The 4 Minute Brain Hack for greater optimism
- “The Bizarreness Effect” for more memorable marketing
- A FREE offer that expires tomorrow at midnight!
But first, let me tell you about a business owner who is intentionally losing $500/day for the greater good of his community 👇
The First Sip
Jaswiendre Singh owns a gas station at a busy intersection in Phoenix, AZ.
And for the past few weeks, he’s been intentionally losing $500+ per day…
…all in an effort to help ease the financial burdens his customers face.
He says he’s currently purchasing gas from his supplier for $5.66 a gallon. Yet he’s turning around and selling the gas for $5.19 a gallon.
Yep…47 cents cheaper per gallon.
Quite frankly, what he’s doing is unheard of. It’s costing his business thousands of dollars per week.
But he says it’s worth it.
“My mother and my father did teach us to help if you have something,” Singh says. “If you have something you have to share with other people.”
Singh believes it’s just a small gesture, but it’s not going unnoticed in the community.
Every day, people pop in to say thanks. Some even turn around and use their savings to buy items from the convenience store.
“We are not here to make money right now,” Singh says. “I’m very happy to help other people.”
1 Caffeinated Neurohack
A new study shows that higher levels of optimism are a driving factor in being healthy and living longer.
The 25% of study participants who were most optimistic lived 5.4% longer and had a 10% greater likelihood of living beyond 90 years old (when compared to those who were the least optimistic.)
The beauty of optimism is that it’s a choice.
Here’s a 4-Minute Brain Hack for choosing optimism:
Step 1: Identity Negative Self-Talk (1 Min) If you’re feeling pessimistic, take 60 seconds to identify the negative self-talk in your head. (E.g. “I’m not good enough” or “I screwed this up last time.”)
Step 2: Turn Inward (1 Min) Sit down, close your eyes, and focus on your breathing. Make objective observations of how you’re feeling…good or bad.
Step 3: Visualize (2 Min) With your mind focused, visualize a best-case scenario as it relates to the negative self-talk identified in step 1. Spend two minutes imagining how it would play out.
That’s it! Give it a try and see if it helps you reframe the way you view certain situations in your life and business.
☕ TL;DR: Use this 4-minute hack to instantly feel more optimistic!
What’s New in SHIFT Nation?
Check out the video above for a look at Issue #1 of The Virtual Advisor! Not a subscriber?
Subscribe by tomorrow @ 11:59PM EST to get on the list for Issue #2. (Your first issue is free – just pay S&H.)
Just remember, we only print ONCE for every issue. That means if you miss an issue, it’s gone in the vault forever – and with it your chance at windfalls of profits.
Cue the violin strings… 🎻😢
🔹 Rate hike. With this past week’s 0.75 percentage point interest rate hike, the average investor is starting to experience signs of panic. Here’s a look at some pros and cons of rising rates.
🔹 Crypto crash. Are we officially in the “buy” phase of the crypto crash? Many leading experts are saying, not so fast. It’s possible that the sell-off isn’t done yet.
Go get ‘em,
Jeremiah D. Desmarais
#1 in ROI-Driven Training for Advisors