☕ Advisor Sunday Brew: Attract more HNW Boomers! 🧲

 

“Peace begins with a smile.”

– Mother Teresa

Hey Sunday Brewers! 

Inside this week’s Sunday Brew, we cover…

✅ A surprisingly counterintuitive way to increase your happiness and joy

✅ How to leverage the latest research to attract more HNW Boomer clients

✅ 3 specific ways you can give maximum value to your existing clients (and never have to worry about losing them to another advisor)

But before we get tactical…can I share the best story I heard all week?

 

The First Sip

 

Sarah Pulley is all too familiar with the NICU.

Four years ago, her daughter Amelia was born premature and spent 120 days in two different Indianapolis hospitals.

“We’re very familiar with those walls,” Pulley says.

Today, she volunteers at Riley Children’s Health, the same hospital where her daughter spent weeks after contracting a virus.

Several months ago, she heard that they were looking to offer some pampering services in one of their “family rooms” and instantly became excited by the possibilities.

I knew this could be special,” Pulley recalls.

Not only did she offer to lead the initiative, but she got to work organizing resources.

As a hairstylist, she donated a chair from her salon. Then she got to work contacting distributors and collecting several hundred dollars worth of free hair care products.

She even volunteered her own hair styling skills.

And just last month, “Beauty Bar” opened on the third floor of the hospital.

Inside, parents of sick children can relax in a HydroMassage chair, snack on healthy fruits and granola bars, doze off in a nap pod, or just feel pampered.

On the second Wednesday of each month, they shampoo, blow dry, and give scalp massages.

It might seem like something small, but for parents with high-risk pregnancies and babies who need 24/7 support and care, it’s something special

“You completely lose all sense of yourself when you have a baby in the NICU,” she recalled. “My first mom completely relaxed in the chair; she just closed her eyes and breathed.”

Apart from offering beauty treatments, Pulley says her most important mission is to let parents who feel isolated know: “You’ve got this.”

 

1 Caffeinated Neurohack

Perhaps there’s some scientific truth to the old saying that “it’s better to give than to receive.”

A new study reveals a quantifiable link between someone’s happiness and spending money on others (which researchers call prosocial spending).

“The relationship between individuals donating to charity and higher levels of happiness was equivalent to earning $36,000 more income, or a near 6 percent increase in happiness,” reports say.

And here’s one of the most amazing findings…

Personal income does not impact the relationship between donating to charity and happiness.

  • For participants living below the poverty line, giving money was linked to an increased happiness equivalent of $22,000 more in income.
  • Those living paycheck-to-paycheck also reported feeling happier, equivalent to earning $30,000 more (a 5% increase in happiness). 

The moral of the story?

Sometimes giving to others is the best gift you can give yourself.

Money isn’t everything – it’s merely a tool.

If you’re looking for a way to boost your own happiness and contentment, consider opening up your wallet and helping others in need.

☕  TL;DR: Want to feel happier and more content? Try giving to charity.

 

Marketing Psychology Quick Hit

 

There’s a silent stress factor brewing among wealthy Baby Boomers.

And if you have clients in this demographic, you need to be tuned into it.

A new study highlighted in Forbes this past week shows rich Boomers are stressed about how they’ll hand their fortunes down to their kids.

Some of the findings:

  • 70% of HNW investors are concerned about their heirs using the money wisely
  • 76% say a “smooth transfer of assets” is one of their biggest financial worries
  • 70% are concerned about how to pass money to heirs in the most “tax-optimized way”

With $73 trillion expected to be passed to younger generations in the U.S. over the next 20 years, these are critical concerns for your clients.

As an advisor, this current state of the landscape represents a major opportunity to grab a competitive advantage.

If you can position yourself as the advisor to proactively address these concerns, you’ll have a much more powerful voice in the room.

Rather than hosting run-of-the-mill retirement webinars or sending out emails about standard insurance products… 

…try shifting to topics that are already top of mind for them.

If I were hosting webinars, creating lead magnets, or writing books for an audience of HNW Boomers, I would be thinking about “hooks” that address the findings from this study.

Examples:

👉 The 7 Things Every 50+ Year Old Must Do to Ensure Your Heirs Don’t Squander Your Money After You’re Gone

👉 How to Guarantee a Totally Smooth Transfer of Assets (So That You No Longer Have to Worry About the Future of Your Family)

👉 Little-Known Techniques The Top 3% Are Using to Pass Money Down in the Most Tax-Optimized Manner

Do you see how much more compelling it is to focus on topics that your audience already cares about, rather than manufacturing your own generic ones?

☕  TL;DR: Use these latest findings to attract more HNW Boomers.

 

What’s New in SHIFT Nation?

 

[WATCH] 3 specific ways you can give maximum value to your existing clients (and never have to worry about losing them to another advisor)

 

Weekly Industry Catch-Up

 

🔹 Earnings say… Quarterly earnings trickled in this past week. Meta swung and missed (and will likely lose even more money building its ‘metaverse’ in the coming months). McDonald’s beat estimates, despite higher menu prices. Big Tech continues its bad year with big earnings misses across the board.

🔹 Bonds in demand. There was a mad rush toward the end of the week as investors flooded the Treasury’s website to secure 9.62% annual interest for Series I bonds over the next 6 months. The new rate is expected to drop to 6.48% in November.

🔹 Limits tick up. The IRS is set to increase contribution limits for 401k and IRA accounts next year. 401k limits increase from $20,500 this year to $22,500 next year. For IRA accounts, limits increase from $6,000 to $6,500 in 2023.

 

Take Care,

Jeremiah D. Desmarais

CEO, Advisorist

www.advisorist.com

#1 in ROI-Driven Training for Advisors

Jeremiah Desmarais

Jeremiah Desmarais

Jeremiah is the founder and CEO of Advisorist® and is a 23-time award winning financial marketer, a TED speaker and philanthropist. He’s been featured on Forbes, CNN, and Worth. His work has generated over $2 million insurance leads and helped advisors in over 51 countries generate over $300 million in sales commissions. He is the author of the best selling book, SHIFT.

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