☕ Advisor Sunday Brew: this is not financial advice…

 

“Every success story is a tale of constant adaptation, revision, and change.”

Hey Sunday Brewers! 

Start scrolling, because we’ve got some goodies in this message, like…

  • How using a reward-based system can increase your productivity….
  • A simple marketing concept to control where prospects look when consuming your content…
  • And a touching story 10 years in the making…

 

The First Sip

 

At the time, Jamil Jan Kochai was a young 7-year-old immigrant who didn’t know a lick of English.

He was just trying to survive in his Sacramento elementary school.

But thanks to his teacher, Mrs. Lung, he did more than survive.

The kind teacher stayed with Jamil hours each day after school and taught him how to read and write…

And within 12 months, he could do just that…fluently.

After changing districts and moving schools several times in the decade that followed, Jamil lost track of Mrs. Lung.

But he never forgot about her.

Jamil, who has grown up to become an accomplished author (of all things), has spent the last 10 years trying to reconnect with the teacher he says “changed his life.”

He said he felt a bit like a detective as he ran into multiple dead ends over the years.

But just last month, he finally got the opportunity at one of his book signings.

“Mrs. Lung’s husband, Allen, rushed up to me, introduced himself, and brought me over to Mrs. Lung, and seven-year-old-me finally got to hug my 2nd grade teacher again,” Jamil recalls.

For the first time, Jamil got to express just how much Mrs. Lung meant to him.

He even signed a copy of his book with a heartfelt note to the woman who taught him how to write.

I think we all have the chance to be a “Mrs. Lung” to someone. 

Who is that person for you?

 

1 Caffeinated Neurohack

 

Want to motivate yourself to work harder or do necessary tasks that you don’t particularly enjoy?

Then you need to check out this study👇

A group of researchers wanted to see if the correct motivation could encourage college students to show up to the gym more often.

So they gathered 226 students and split them into three groups:

  • Group one got “page-turning” audiobooks loaded onto a loaned device and were only allowed to listen to in the gym.

 

  • Group two got the free audiobooks loaded to their own personal devices and were told they could listen to them in the gym (or anywhere).

 

  • Group three was the control group. They got a gift certificate and were told to go to the gym more often.

Can you guess which group visited the gym more frequently?

Yep…it was group one. 

By physically restricting access to something that was tempting, the students enjoyed 22% higher productivity. 

How you can apply these findings:

  • Find something you love (like listening to new music or going to your favorite coffee shop)
  • Tie the reward with an action you don’t particularly enjoy
  • Only allow yourself to enjoy the reward when doing/completing the action

☕  TL;DR: Use a reward-based system to increase productivity.

 

Marketing Psychology Quick Hit

 

Have you ever found yourself staring at a billboard, web page, or email with lots of copy and thought to yourself….where do I even start?

From a marketing perspective, this is a nightmare.

If your prospects don’t know where to start with your content, they aren’t going to read it. 

And if they don’t read it, they won’t become clients.

When creating content – whether it’s a LinkedIn banner, email, or webinar landing page – prioritize something known as typographic hierarchy.

Typographic hierarchy is a method of intentionally telling prospects where to look, and in what order.

You do this by leveraging different tools, including font type, font size, color, and case.

The largest font on the page will usually get consumed first.

The smallest font tends to be looked at last.

In terms of placement, text that’s at the top of the page is more likely to be read than text that’s near the bottom.

If you really want to “geek out” on typographic hierarchy, I recommend this in-depth resource.

☕  TL;DR: Use this marketing concept to control where prospects look when consuming your content.

 

What’s New in SHIFT Nation?

 

This FA used one simple trick to get a LinkedIn connection acceptance rate that’s TRIPLE the industry average. 

Watch the video above and “reply” to this email if you want to know what script he used!

 

Weekly Industry Catch-Up

 

🔹 Merge surprise. For months, the crypto world has been buzzing about a potential Ethereum rally after the big “Merge.” But so far, it’s been anything but a rally. Ether continues to plunge as hedge funds bet against it.

🔹 Party like it’s 2008. Mortgage rates continue to tick up, as the average rate on a 30-year fixed rate loan is now 6.02%. It’s the first time rates have been this high since May 2008.

🔹 Kill the commute. New research shows working in the office costs twice as much as working remotely from home. Even driving into an office just two days per week can cost an additional $5,000 per year in miscellaneous expenses. All the more reason to go virtual!

 

Enjoy your Sunday,

Jeremiah D. Desmarais

CEO, Advisorist

www.advisorist.com

#1 in ROI-Driven Training for Advisors

 

P.S. We’re having a one-time ENCORE of the 7-figure sales masterclass we ran this past week. 

Join me on Tuesday at 2pm EST.

Jeremiah Desmarais

Jeremiah Desmarais

Jeremiah is the founder and CEO of Advisorist® and is a 23-time award winning financial marketer, a TED speaker and philanthropist. He’s been featured on Forbes, CNN, and Worth. His work has generated over $2 million insurance leads and helped advisors in over 51 countries generate over $300 million in sales commissions. He is the author of the best selling book, SHIFT.

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