Hey Sunday Brewers!
Inside, you’ll discover a secret ‘crutch’ that’s stressing you out (and how to detox from it)…
A simple subject line that you can use this week to increase open rates…
1 quick trick to lift your landing page conversion rates…
👇 But first, here’s the best story I saw all week 👇
The First Sip
After having surgery twice in 2003 and 2006, Melanie Shaha’s brain tumor returned again in 2018.
She was shocked.
Her team of doctors determined radiation was the best option.
And even though it sent the tumor into remission, she permanently lost her hair.
“Not having hair, you stick out like a sore thumb and well-meaning people can say things that break your heart,” Melanie said.
“I don’t mind being sick but I mind looking sick. I’d rather blend in and not stand out at the store.”
Knowing how much it was affecting her, Melanie’s son Matt decided to grow his hair out at the beginning of 2020.
In total, Matt grew his hair out 12 inches before chopping it off and paying for a company to hand tie a wig.
It cost him approximately $2,000 of his own cash earned from working.
“The kindness, compassion and sacrifice from Matt has really been spectacular,” Melanie said about her son.
“I’ve lost my eyebrows, lost my eyelashes, I lost my hair…so it’s just been such a tremendous gift to be able to have a more normal appearance, to go places and not stand out because you look unusual, but to fit in and be beautiful.”
“It’s really great,” she said with a smile.
1 Caffeinated Neurohack
A new study finds the average office worker – including financial advisors – spends 1,700 per year in front of a screen.
That amounts to roughly 6.5 hours per day.
And that’s not even accounting for personal daily screen time spent watching Netflix or scrolling through Facebook.
In all, the average advisor is probably spending somewhere north of 9 hours per day glued to a screen.
And guess what? It’s stressing you OUT!
The APA reports 18% of American adults see technology as a significant source of stress and anxiety in their lives. It’s also linked to sleep issues, depression symptoms and irritability.
Even worse…it creates serious feelings of FOMO.
While you can’t do much about screens when working, there are ways to detox.
In fact, I’d recommend taking a full-on digital detox at least once per month.
This is where you take one full day – probably a Saturday or Sunday – and commit to zero screen time. (No texting, social media, Netflix, work, etc.)
You can also do mini-digital detoxes throughout the week. (e.g. two hours at night before bedtime can be great.)
Known benefits include greater focus, increased happiness, and more meaningful relationships.
☕ TL;DR: Want to lower your stress level? Step away from the screen.
Marketing Psychology Quick Hit
People love knowing they’re taking an action that others approve of.
The concept of social proof says that people will conform to the actions of others in order to be accepted by the influencer and/or larger society.
It’s why you’re more likely to want to go to the restaurant in town that has a line out the door even if the spot next door has tables open.
It’s also why someone is more likely to work with you if they see testimonials and reviews of other people who recommend you.
There are dozens of ways you can leverage social proof as an advisor, but subject lines are an easy place to start.
Try using this one this week:
[Subject] Who else wants ____________ ?
- Who else wants to build wealth?
- Who else wants a happy retirement?
- Who else wants to save 10-15% on taxes?
Can you spot the clever social proof technique hidden inside this subject line construction?
The subject line insinuates – without explicitly saying it – that there are other people who think this way. In other words, it normalizes the prospect’s line of thinking.
Give it a try and let me know how it works for you!
☕ TL;DR: Use social proof in headlines to grab attention.
What’s New in SHIFT Nation?
🔹 Clip it. Burger King’s parent company says more customers are redeeming coupons and using loyalty program rewards this month in a sign that customers are looking for more value in the midst of unrelenting inflation.
🔹 Retirement makeover. The Senate and House of Rep’s are working to reform laws governing retirement plans. Current initiatives suggest raising the age cap for RMDs and letting employers treat student loan payments as elective contributions for the purpose of matching 401k plans. More info here.
🔹 Out of the woods? Could the bear market of 2022 be over? Some analysts see the recent stock market rally as the start of a new bull market. However, experts admit the next two weeks will be critical in determining whether this momentum is just a ‘bear bounce.’
Enjoy your Sunday,
Jeremiah D. Desmarais
#1 in ROI-Driven Training for Advisors