☕ Advisor Sunday Brew: How to support a community on $2,000 (or less)
While many insurance and financial advisors in our tribe have done exceptionally well over the past year, I know plenty of business owners are struggling to make ends meet.
In some industries – like the restaurant industry – the past 12 months have been incredibly difficult.
But when fire gets hot, you find out what people are made of…
People like Adolfo Melendez, who owns the El Mezcal restaurant in Stevens Point, Wisconsin.
Adolfo understands the impact COVID-19 has had on his corner of the world more than almost anyone else.
His family-owned business has seen revenues slow down (and even stop) for much of the past year.
But he’s not letting that touch his spirit.
Rather than setting aside what little excess money he has in the business to promote the El Mezcal restaurant, Adolfo took the cash and purchased more than $2,000 worth of gift cards to OTHER local restaurants in his neighborhood.
He’s then spent the last several weeks raffling them off to his customers via Facebook.
Rather than viewing these restaurants as competition, he sees them as small businesses just like his own.
He views the individuals behind these businesses as people…with families, dreams, and aspirations.
Adolfo knows the heart, soul, and sweat it takes to build a profitable business and wants to be sure that no restaurant owner in his community has to shut down.
And while he knows $2,000 in gift cards won’t be enough to sustain these businesses, Adolfo hopes this small token encourages others to step up and do the same.
“In these COVID times, it’s very important to eat at local, small mom and pop shops,” says Peter Ananiadis, owner of the Olympia Family Restaurant nearby.
“Aldofo understands that.”
There’s a time for buckling down and beating out the competition.
But there’s also a time for supporting honest and hardworking people when they need it most.
In light of this, I’d like each of us to ponder ONE small step we can take to help someone in need this week.
People helping people…that’s what makes a neighborhood a community!
1 Caffeinated Neurohack
I’m not just asking you to do random things…these are strategies that I use in my everyday life!
Marketing Psychology Quick Hit
Jeremiah is the founder and CEO of Advisorist® and is a 23-time award winning financial marketer, a TED speaker and philanthropist. He’s been featured on Forbes, CNN, and Worth. His work has generated over $2 million insurance leads and helped advisors in over 51 countries generate over $300 million in sales commissions. He is the author of the best selling book, SHIFT.