“The most beautiful things in the world cannot be seen or even touched.
They must be felt with the heart.” – Helen Keller
The First Sip
If you know me, you know that I love to travel.
I love to experience new cultures.
I find diversity of thought, looks, and experiences beautiful.
It’s part of what makes us, as humans, so special and unique.
And that’s why I love stories where “one person’s trash is another person’s treasure.”
And in this case, that person is French botanist Sophie Leguil, who has started a rapidly growing movement across the UK known simply as #MoreThanWeeds.
The short story:
Sophie wants people to see the world differently.
And one way they can do this is by learning about all those small little plants that poke up through the cracks in pavements and along grassy areas in city parks.
1 Caffeinated Neurohack
Science suggests that the average person has somewhere between 12,000 and 60,000 thoughts per day.
That’s somewhere between 12 and 58 thoughts per minute (assuming you’re getting some sleep).
Most of these thoughts are repetitive and generic.
But roughly 5 percent of your daily thoughts are novel.
And you want to remember these thoughts.
So here’s a simple and (somewhat old school) approach that I want you to try:
- Buy a pocket-sized notebook (l like the ones with flexible covers so that they have some give.)
- Carry it around with you at all times. (Keep it in your back pocket, purse, on your desk, in your car’s glove compartment, etc.)
- Any time an important thought pops into your head, immediately write it down.
- At the end of the day, collect the best thoughts and throw them into a spreadsheet so that you can access them later.
This simple strategy has allowed many successful people to track good ideas and stay focused. I think it’ll help you, too.
Marketing Psychology Quick Hit
It’s not just you having thousands of thoughts per day…
Your clients and prospects are, too.
And not only do they have to compete with the noise inside their brains, but they also have to deal with THOUSANDS of external marketing messages and advertisements.
(By one estimate, the average person is exposed to roughly 5,000 ads per day.)
If you’re composing generic emails, swiping other people’s LinkedIn posts, and hastily writing predictable blog content, you’re not doing yourself any favors.
One of the keys to compelling marketing – especially in our space, where people don’t typically buy on impulse – is to be memorable.
You want people thinking about what you wrote, said, or offered…long after you wrote, said, or offered it.
And one way you do this is by being different.
In psychology, there’s a principle known as the Bizarreness Effect.
It says that unusual or unfamiliar material is easier to remember than common or generic material.
Whether it’s an image, a phrase, a headline, or an email, unique sentence structure and verbiage will improve engagement and recall.
It’s why the whole Chick-fil-A “Eat More Chicken” campaign works so well.
It’s why the Allstate Mayhem ads are so memorable.
Think about any ad or piece of content that you still remember after months or years and there’s a good chance it leveraged the Bizarreness Effect.
And you can use it, too.
It might feel weird at first – especially in an industry that’s teeming with buttoned-up content and professional speak – but it works.
Start small – with email subject lines or blog post headlines.
After you get over your fear of doing something different, I think you’ll find that it’s actually refreshing, fun…and brings a pretty good ROI.
Do This First Thing Monday AM
Start a new book.
(Or pick up the one you’ve been reading.)
Benefits include:
- Starts your day off on a calm, focused note.
- Stimulates portions of the brain that are associated with growth.
- Inspires creative thoughts and new ideas.
- Gives you the perfect conversation starter for the rest of the day.
If you’re an Advisorsit Max member, we just recently released a list of the top 11 books advisors in our community are reading…go check it out.
If you’re not, I’ll give you three from the list:
Profit First by Mike Michalowicz
How to Win Friends & Influence People by Dale Carengie
Happy Reading!
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Happy Sunday,
Jeremiah
