“If you focus on success, you’ll have stress. But if you pursue excellence, success will be guaranteed.” – Deepak Chopra, author.
The First Sip
It’s Friday night in a popular Huntly, New Zealand restaurant and the entire restaurant staff has to leave for a sudden family emergency…except for the chef.
The front door keeps opening and closing.
Customers grab their own menus, sit down at tables, and wait.
They wait for three minutes, five minutes…then 10 minutes.
After a while, the customers begin murmuring to themselves.
“What’s the deal?”
“Where’s our food.”
“Is anyone working here?”
They slowly start to piece the details of the situation together and realize that the chef is attempting to run the whole restaurant on his own…SOLO!
And with more tables filling, people lining up to pay, and carryout customers waiting at the front of the store, one bold diner stands up, grabs a notepad, and begins taking orders.
Then it’s two of them taking orders.
Meanwhile, another customer offers to help the chef carry food out from the kitchen.
Someone else starts doing the dishes.
And with permission from the chef, a worker from the business next door takes over the cash register and makes sure clients are able to pay for their food.
This was the scene at Thai Food Huntly last Friday night – a display of compassion, community, and selflessness.
Emily Puhi, who was dining at the restaurant that night, says the entire evening was a “beautiful sense of community spirit.”
“It was such a beautiful feeling,” another customer said. “I was really happy we live in such a great community.”
This was a moment where the term “customer service” took on an entirely new meaning. 😉
It was also the direct embodiment of what our team here at Advisorist likes to refer to as being a force for good.
You see…being a force for good doesn’t always look like flying halfway around the world to volunteer at an orphanage.
It doesn’t have to mean giving away 90 percent of your income to those who are less fortunate.
Being a force for good is about looking for ways to help and bless others whenever chances are presented.
In light of this, let’s challenge each other to seek out these opportunities this week!
1 Caffeinated Neurohack
Let me ask you something…
- Are you a procrastinator?
- Do you get easily distracted?
- Are you a compulsive social media scroller?
- Do you have a long list of short tasks?
- Do you find it difficult to chip away at the large tasks on your list?
I think we can all relate to at least one of these.
And I’ve got a technique that you might want to try in order to bust through your procrastination tendencies.
It’s called the (10+2)*5 Technique. And here’s how it works:
1.Set a timer and work for 10 minutes on a single task on your list. Work as hard as you can to move towards the completion of that task, but only take 10 minutes.
2.When the timer buzzes, you get 2 minutes of break time to do whatever you want. You can pour a cup of coffee, reply to a text message, chat with a friend…whatever you want. But once the time is up, you have to move on to the next task on your list.
3.You’re going to do this same process of 10 minutes on and 2 minutes off four more times…for a total of *5.
The two most important rules are
(a) Never work on more than one task in a 10-minute block, and
(b) Never skip a break.
The (10+2)*5 method works because it forces you to work quickly and in focus.
Plus, your brain becomes trained to expect a break every few minutes, so it doesn’t feel the need to procrastinate in the moment.
I’m not saying you should use this task all day, every day….but give it a try for an hour or two one day this week and see what you think.
If it helps you stop scrolling through Instagram and start knocking items off your to-do list….well…that’s a win!
Marketing Psychology Quick Hit
It’s easy to fall into the trap of thinking people care more about your business than they do.
Your clients might care about you…but they ultimately care about their money and how you can help them.
So when a visitor comes to your website, they aren’t going to spend 15 minutes browsing every page, reading multiple blog posts, and studying every word of copy.
In fact, more than half of your visitors will spend less than 15 seconds on your website.
And guess what?
If people are only spending a few seconds on your site, they aren’t going to remember specific details and facts.
According to a popular MRI study, people are more likely to remember the basic gist of what someone says – not the individual details or words.
this is called the “verbatim effect.”
So, in essence, people are spending less time on your website; they’re less likely to read your content; and they’re less likely to remember the details of what they read.
Discouraging, right?
Well…it doesn’t have to be.
You just need to shift your approach.
Rather than getting bogged down in the details of a 5,000-word blog post on the tax advantages of a Roth IRA compared to a Traditional IRA, focus the bulk of your time on:
- Crafting an articulate and engaging headline.
- Nailing the first paragraph.
- Using compelling imagery.
- Including a clear and visible CTA that tells people what to do next.
These are the elements that your website visitors will see and recall.
Keep it simple, folks!
Do This First Thing Monday AM
We had an amazing edition of the Virtual Advisor Power Hour last Wednesday night.
And one of my biggest takeaways was when Jereme Roodhouse from Better Wealth said trust and humility are two of the most important components in removing yourself from the process and growing your business.
You have to be trusting enough to let others support and execute your mission.
And you have to be humble enough to recognize and believe that you are not the linchpin.
My challenge to you is to start your Monday morning off by thinking about ways you can elevate your level of trust and humility in your business.
Be brutally honest with yourself.
Where are you lacking?
Where have you seen growth?
And where can you improve so that you can continue building a business that provides the freedom and fulfillment you want for you and your family?
I think 10 or 15 minutes of uninterrupted time thinking about this will put the rest of your week on a positive trajectory.
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Let’s talk soon,
Jeremiah
