“Your life doesn’t get better by chance. It gets better by change.”
The First Sip
Carrie Kelley was just a few miles into the Beaver Creek Marathon in Salt Lake City when she felt that nagging pain crop up.
Years of injuries were finally catching up to her.
They left her limping and, within minutes, she was wondering if she’d even be able to continue.
“Then about mile 4, I heard talking and someone running behind me,” Kelley recalls. “Who could be slower than me? It turned out to be a prisoner out on work release.”
Fidel Ybarra was the man’s name and he quickly came to Kelley’s side and ran with her for the remainder of the race…all 22 miles that were left!
“During this 22 miles, we talked, encouraged each other through the hot sun and crazy, steep canyon and joked with the sheriffs,” Kelley says. “Without his help, I wouldn’t have been able to finish.”
Why did Ybarra, who was merely helping with the marathon operations – not running in the race – decide to join Kelley?
“I’m not sure why I began running with her, but I think maybe I saw a little bit of myself and other inmates in the situation,” he recalls. “We are normally left at the back and left to our own devices.”
“I could tell how much she enjoyed running, and I felt like I could not let her finish the marathon alone,” Ybarra said after the race.
As cliche as it is…I can’t help but see the parallels between this story and life.
Sometimes there’s an issue that causes us to pull up in mile four…uncertain of whether we’ll be able to finish.
Sometimes there’s a client, a friend, or a loved one who’s reached this point…
And sometimes they just need a little help to fight through the pain and keep going.
Who’s that person in your life right now?
And how can you start running alongside them?
1 Caffeinated Neurohack
For years, we’ve been told:
Protein Shakes + Exercise = Bigger and stronger muscles. 💪
But new research suggests protein shakes could actually play a role in making you smarter, too! 🧠
The study, which followed 148 active-duty Air Force airmen over the course of a 12-week exercise regimen, gave half of participants a twice-daily protein shake.
The shake was packed with omega-3 fatty acid, lutein, DHA, phospholipids, vitamin D, B vitamins, and a handful of other micronutrients.
The other half were given a placebo beverage that lacked these nutrients.
While the exercise alone improved the physical strength, endurance, stability, and mobility of the participants, those who were given the “real deal” protein shake saw significant increases in several measures of cognitive function, including:
Better episodic memory
More efficient information processing
Higher fluid intelligence
Higher ability to retain and process information
Speedier reaction times
I’m not telling you to go out and buy a massive container of protein powder from Costco…
But I am telling you that to operate at your PEAK performance, you need to be mindful of every aspect of healthy living.
This includes exercise AND what you eat.
By taking care of your body, you’re also taking care of your mind.
And that’s how you build a better business, happier family, stronger community…fill in the blank.
Marketing Psychology Quick Hit
Joseph Sugarman is one of the top copywriters of all time.
If you read magazines or newspapers in the 1980s or 1990s, you’ve almost certainly been mesmerized by his magnetic copy.
You might have even purchased something from him..
He’s sold millions of dollars worth of calculators, books, courses, eyeglasses, CB radios…you name it.
And in his opinion, advertising and sales always come down to emotion.
More specifically, he believes this gets fleshed out in three specific copywriting principles:
Every word has an emotion associated with it and tells a story.
Every good ad is an emotional outpouring of words, feelings, and impressions.
You sell on emotion, but you justify a purchase with logic.
I believe that last principle is especially important for us in our industry.
As an insurance or financial advisor, you can’t be successful without learning to employ BOTH emotional tactics and logic.
If you put 100% of the emphasis on emotion, you’ll come across as a snake oil salesperson…
If you’re only focused on logic and reason, you’ll bore people to tears.
I want you to remember – and prioritize – a harmonious blend of emotion and logic the next time you type up an email, send a message on LinkedIn, or hold a Zoom chat with a prospect.
Sell the prospect with an honest appeal to their emotions, but be prepared to back that up with logic and reason.
Do This First Thing Monday AM
But…friends…doesn’t high-level productivity make success so much more attainable?
I know that, when I’m at my peak level of productivity, my team, my business, and my clients perform better.
No ifs, ands, or buts about it…
So I spend a lot of time thinking about how I can enhance my overall level of productivity and output.
Strategic delegation and outsourcing is one way.
Another key is to smooth over the points of friction that eat up valuable minutes day-in and day-out.
And do you know one friction point that absolutely KILLS productivity?
A slowwwwwwwwww computer.
You know what I’m talking about….
Pages that won’t load…
Applications that take six minutes to launch…
Software that causes your computer to crash…
There are few things more frustrating than when your computer pointer is suddenly replaced by that spinning pinwheel or oscillating hourglass.
And while it might seem like this is just the way things are, you don’t have to put yourself through the daily frustration of a slow computer….
Day…after day…after day…
My challenge to you is to take an hour Monday morning to SPEED up your computer.
You might need to do device-specific Google research, but here are some quick and easy things you can do to loosen up the sticky gears of your slower-than-molasses PC or Mac:
Limit the number of programs that launch at startup
Uninstall all apps and software you no longer use
Delete desktop files that you no longer use
Empty your trash bin
Clear your web browser’s cache
Use Disk Cleanup or defragmentation
An hour might seem like a long time to dedicate to this task – especially on a Monday morning – but I can guarantee it’ll save you several hours over the course of the next couple of weeks.
That’s an excellent return on your time.
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Enjoy your Sunday,