marketingcases

Connection Request Example #1 While this request is clearly automated, the unique sales proposition is totally dialed in. Assuming he’s targeting the right prospects, most on the receiving end of this message will be curious. With business owners, “lower taxes” is a trigger word.  I wouldn’t be as direct as this guy, but it’s not…

These three search strategies build on one another. So before you can do anything else, you must learn how to master the basic LinkedIn search parameters. This means using the following to narrow your search results down to your ideal prospect list: Title. This one is pretty obvious. If you’re searching for people with a…

Follow the lead of these two advisors and you’ll do just fine. You want your profile picture to build trust and establish a warm connection – not make you look disheveled or unprofessional. 2. Design a Custom LinkedIn Banner The next element to focus on in your LinkedIn makeover is the banner. The banner, which…

Marc learned about this app three weeks ago. He plugged in some leads he already had on file (but who weren’t engaging). He spent a few minutes coming up with some messaging. Then he let CardTapp do its thing. And now in a matter of a couple of weeks, he’s generated an estimated $210k in…

Emojis perform especially well in subject lines, as most marketers aren’t yet leveraging them. (This makes your email stand out in a sea of text.) The key is to use discretion and to avoid overdoing it. Emojis are best used to “add flavoring.” (Bonus Pro Tip: If you’re using a PC, you can bring up…

The rest are qualified enough to be on your list, but they need a little nudge. You have to re-engage and nurture them before they become part of the 2% that’s ready to rollover an IRA, purchase an annuity, etc. The question is, how do you do it effectively and efficiently? According to a survey…