What happens when you log into Zoom for a meeting and three or four minutes go by without the prospect showing up?
An email isn’t going to do you much good – they might not see it for an hour or two.
A phone call can catch the prospect by surprise.
An SMS, however, is likely to be opened within 3 minutes.
This text is the perfect catch-all for whatever the problem is.
If they forgot about the meeting, it gives them an out and doesn’t embarrass them.
If they’re actually having technical difficulties, you can help them get things squared away.
The Power of Emojis in SMS Confirmations
A plain, text-based SMS confirmation is great.
It’s quick, personal, and virtually guaranteed to be read.
But if you want to take your text reminders to the next level, you can add emojis to the mix.
I know what you’re thinking…
But that’s not professional, Jeremiah! My prospects would never take me seriously!
But don’t be so quick to jump to conclusions.
Emojis are more than trendy little characters. They’ve actually become an integral component of how we communicate in today’s culture.
Don’t believe me? Here are a few specific reasons why you should:
- 1. When people look at an emoji, the brain behaves the same way as when they look at a real human face. Emojis are considered equivalent to the human brain by your face.
- Emojis make your text messages more friendly. A simple smiley face can totally lighten the mood of an entire text conversation.
- Emojis can help you communicate empathy in situations where a normal text message could be misconstrued as being sarcastic, rude, or condescending. It helps communicate the intent behind the text.
- Emojis make you seem human. They show your personality and help the prospect understand that you’re a real person, too.
- Emojis make the engagement feel “non-salesy.” It makes it feel like a casual check-in between two friends who’ve known each other for a long time.
- Research shows that emojis boost push notification open rates. So while SMS open rates are already sky high, a user who sees an SMS in the preview portion of the message is even more likely to open it up.
Not convinced emojis will be effective for you and your target audience? Test it!
In fact, that’s a general rule of thumb for all marketing activities.
If you’re ever unsure of what to do in marketing, test it in small amounts and see what happens.
Tests are non-commital. The stakes aren’t as high as when you implement a new process or totally new campaign.
Rewriting SMS Confirmation Using Emojis!
Emojis are powerful in any sort of SMS marketing scenario. But I think they’re especially powerful when used in an SMS confirmation message.
Just consider the before and after of the three text message scripts we used above:
This is the same text message, except for the inclusion of the “praying hands” emoji and “winky face” emoji.
The praying hands emoji is a psychological catalyst that makes people want to help you. It makes them feel like they’re the sort of person that helps other people.
The winky face at the end shows them you understand their hesitations. It sort of says, “I know…been there before myself!”
The purpose of the “waving” emoji and “grinning” emoji are to let them know that you’re (a) human and (b) friendly.
These two emojis take the text from feeling like a cold, pre-loaded message to something personalized and engaging. You’re genuinely excited to meet!
These two SMS are identical except for the “anguish” emoji included in the middle of the text on the right.
It’s a subtle inclusion, but one that shows your concern for them. It makes them feel like you genuinely want to help.
Without this emoji, there’s always the risk that the prospect could think you’re being sarcastic and/or that you’re frustrated.
What’s Holding You Back?
I hope you found this discussion on SMS helpful.
It’s a really important part of marketing and prospect engagement that doesn’t get nearly enough conversation in our industry.
Frankly, I think most advisors are a little intimidated by the fact that they could come across as being unprofessional or childish.
But the more emojis are used in our everyday lives, the more powerful they become as tools for humanization and engagement in the business world.
Using emojis gives you a whole lot of upside without much risk.
Why not give it a go?
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